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Google’s helpful content update and what it means for your business

What is Google's helpful content update?   Google is constantly working on connecting users with the best information and helpful content. That's why Google is launching the latest helpful content update. The helpful content update is designed to ensure that...

Performance Max Campaigns – Everything you need to know

November was an exciting month for both advertisers and sellers. That is because we now have a new campaign type called Performance Max. As the name suggests, Google has made an effort to develop a campaign type that would help advertisers get the most out of each ad...

Meta – Learn more about what this change means

A long awaited event Facebook Connect 2021 not only announced changes in the company’s name to Meta, but introduced features that resembled science fiction rather than something that can realistically be accomplished today. Still, looking at the pace of technology...
Performance Max Campaigns – Everything you need to know

Performance Max Campaigns – Everything you need to know

November was an exciting month for both advertisers and sellers. That is because we now have a new campaign type called Performance Max. As the name suggests, Google has made an effort to develop a campaign type that would help advertisers get the most out of each ad...

read more
Meta – Learn more about what this change means

Meta – Learn more about what this change means

A long awaited event Facebook Connect 2021 not only announced changes in the company’s name to Meta, but introduced features that resembled science fiction rather than something that can realistically be accomplished today. Still, looking at the pace of technology...

read more
Responsive Search Ads – It’s happening

Responsive Search Ads – It’s happening

Responsive Search Ads are replacing Expanded Text Ads in 2022, Google recently announced. This shouldn’t catch you by surprise. After all, that’s what Google does occasionally. That being said, now is the right time to evaluate your results and analyze your RSA to...

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How to get more out of your email marketing campaigns today

How to get more out of your email marketing campaigns today

Email marketing has throughout the years gotten a reputation of being increasingly spammy with a heavy focus on sales-related content and there’s a reason for that. Most SME companies see email marketing as a place to get incremental sales going at a very reasonable...

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Benefiting From Increased E-Commerce Sales During Covid-19

Benefiting From Increased E-Commerce Sales During Covid-19

Global retail E-commerce sales grew by 27.6% in 2020 *1). This was a significant uplift compared to 12.5% in 2019 *1). Needless to say, the global pandemic had a huge impact on these numbers. We all hope the current vaccine rollout will soon enable us to return to...

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Google Ads Auto-Apply Recommendations Debunked

Google Ads Auto-Apply Recommendations Debunked

It was early 2019 when Google informed advertisers about a new feature they are preparing in which Google Ads automatically makes changes to the ad account. Apparently, an advertiser needed to opt-out of the program, but then, nothing happened. That is, until you...

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Google Core Web Vitals – Why it’s important for SEO

Google Core Web Vitals – Why it’s important for SEO

What is Google Core Web Vitals?   We all know how annoying it can be to interact with slow and dysfunctional web pages. Yet, up until recently, Google has relied mainly on technical and on-page aspects to calculate page rank. No later than November last year,...

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