The death spiral explainedA "death spiral" in business describes a downward cycle of negative events that can...
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6 SEO Strategies for E-Commerce to Succeed in AI-Driven Search
AI-driven search engines prioritize qualityThe advent of AI tools has transformed content creation in the e-commerce...
Search Engine Traffic is predicted to drop 25% by 2026 – here’s how advertisers can prepare paid search marketing for the AI era
Traditional search traffic expected to drop significantlyGartner predicts a decline of 25% in traditional search...
Navigating the Future of Google Ads: Key AI Insights for Advertisers
Objective This article delves into the critical areas where AI is making an impact on paid search: Advertisers...
Google Analytics is deemed illegal – are you in trouble?
What is happening with Google Analytics? During the course of 2022, there have been several rulings in European...
Google’s helpful content update and what it means for your business
What is Google's helpful content update? Google is constantly working on connecting users with the best...
Performance Max Campaigns – Everything you need to know
November was an exciting month for both advertisers and sellers. That is because we now have a new campaign type...
Meta – Learn more about what this change means
A long awaited event Facebook Connect 2021 not only announced changes in the company’s name to Meta, but introduced...
Responsive Search Ads – It’s happening
Responsive Search Ads - It's happeningResponsive Search Ads are replacing Expanded Text Ads in 2022, Google recently...
How to get more out of your email marketing campaigns today
Email marketing has throughout the years gotten a reputation of being increasingly spammy with a heavy focus on...