Resources

Top 10 Google Shopping Mistakes and How to Avoid Them

The key to selling online is to get your products in front of the right set of people at the right place and at the right time. Because of this, Google Shopping is bound to emerge as an important go-to channel for marketers, especially considering that the global...

Social Media Drives E-Commerce Sales – and We Have Proof

Global e-commerce is turning hypercompetitive - and fast. In 2019, it is expected to rise by 20.7%, for a tidy sum of $3.535 trillion. As more e-retailers enter the fray, marketers need to explore every available channel, in order to reach their target consumers. And...

Secrets to Making it Big on Amazon

Amazon has come a long way from its humble beginnings as an online bookstore back in 1994. In 2018 alone, the e-commerce giant generated over US$232.9 billion in revenue (CNBC.com). Every day, thousands of new sellers throw their hat into the online marketplace,...

4 Must-Know Conversion Rate Optimisation Strategies in 2019

Many experts have referred to the conversion rate as the Holy Grail of marketing. After all, an e-commerce site can generate hundreds of clicks or attract millions of unique visitors; but if none of these turn into sales, that’s your precious marketing dollars down...

Google Shopping Best Practices

For consumers, Google Shopping is a convenient place to find products at the best prices. But for retailers, it is a fantastic tool for selling goods, building ad campaigns, and increasing online visibility. Google Shopping has become such a popular marketing...