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Top 10 Google Shopping Mistakes and How to Avoid Them

Top 10 Google Shopping Mistakes and How to Avoid Them

The key to selling online is to get your products in front of the right set of people at the right place and at the right time. Because of this, Google Shopping is bound to emerge as an important go-to channel for marketers, especially considering that the global...

How to Make Your Conversion Funnel Leak-Proof

How to Make Your Conversion Funnel Leak-Proof

No business can ever convert all of its leads all of the time. Take e-commerce, for example. With new technologies and platforms emerging every day, the environment has become so dynamic that there is bound to be a cheaper product somewhere, a bigger competitor, or a...

Is Your Website Content Optimised for Conversion? Test It Out

Is Your Website Content Optimised for Conversion? Test It Out

Every e-commerce business spends thousands of dollars and hours to generate leads. But the fact is that not every lead will convert. Conversion rate optimisation helps reduce these drop-offs while at the same time increasing your revenues. It’s about testing which...

Launch Your App and Get Thousands of Downloads in a Month

Launch Your App and Get Thousands of Downloads in a Month

  For digital companies, mobile applications are an important investment - a means to build their brand anytime and anywhere, engage existing audiences, and expand their user base. But running an app install campaign is no mean feat; between Google Play Store and...

Map Out Your Website’s Conversion Funnel in 3 Steps

Map Out Your Website’s Conversion Funnel in 3 Steps

How do you get from touchpoint to conversion? As marketing theory tells us, it comes down to identifying the right target market and crafting the best strategy and content to reach and nurture them.   But that’s just the beginning. Once your ad campaign is out...

Top 7 E-Commerce Store UX Mistakes that Kill Your Conversion

Top 7 E-Commerce Store UX Mistakes that Kill Your Conversion

In 2019, maybe even more so, the best place to hide a dead body is (still) page two of Google. The author of this popular meme is still unknown, but the fact remains: page one visibility is the only result that counts.  Thus, e-commerce site owners, web developers,...

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