November was an exciting month for both advertisers and sellers. That is because we now have a new campaign type called Performance Max. As the name suggests, Google has made an effort to develop a campaign type that would help advertisers get the most out of each ad...
Responsive Search Ads – It’s happening Responsive Search Ads are replacing Expanded Text Ads in 2022, Google recently announced. This shouldn’t catch you by surprise. After all, that’s what Google does occasionally. That being said, now is the right time...
The recent change on Match Types introduced by Google is most likely the biggest one in the past few years. If you are living and breathing digital marketing, you probably already read all about it, as this is one of the hottest topics at the moment. That being said,...
As every new year continues to be more progressive than the year before, 2020 was the most influential year on digital marketing development ever. It certainly does not change the fact that the digital marketer of 2021 needs to address constant adaptation to new...
SEM Trends You Need to Know in 2021 2021 will be a new year and hopefully a better year for all businesses, not just e-commerce companies! Search Engine Marketing (SEM) will continue still be on the top shelf for sales-related campaign efforts, but there are several...
2020 will be a year full of challenges for e-commerce businesses! Although conventional approaches to Search Engine Marketing (SEM) will continue to be effective, advertisers will also need to be aware of the upcoming trends in the behaviour of the customers as well...
