Social media marketing
Reaching the right audience and engaging customers is essential. As a Facebook Marketing Partner, we’re uniquely positioned to help you craft a social media strategy that attracts new customers and builds stronger connections with existing ones.
Fine-tune your e-commerce strategy across the customer journey
For e-commerce companies, SoMe marketing needs to be done the right way to get both awareness and sales out the other end.
Why companies choose us for SoMe
- We run SoMe marketing campaigns with an in-depth understanding of e-commerce and what is working within the industry.
- We understand the additional attributional value coming from SoMe campaigns and how the campaigns connect with SEO/SEM efforts.
- We are predominantly chosen for our paid advertising campaign setups and management.
- We are performance marketers, not bespoke video producers for hero content. We are chosen for our analytical skills and to a lesser extent our creative content production abilities.
“Digital Excellence understands our needs and provides us with stellar professional display creatives that give us branding consistency and incremental performance uplifts.”
Thomas Røhr Kristiansen
CMO Dating.dk
3. Continous feedback loop with your marketing team
We are firm believers in an agile and frequent collaboration scheme with the companies that partner up with us to get the best results.
For SoMe project, we constantly give feedback regarding
- Performance development and how we can adjust
- Stale content needing updates from your team
- Attributional insights so you know if the campaigns have a wider contribution to your overall website sales performance.
The more we learn, the better we can run and optimize the Social Media setup to give you the best chances for success.
How we approach a Social Media project
1. Assessment of the Current Social Media Setup
Social media offers great potential for eCommerce, supporting both sales and engagement-driven campaigns.
Key areas we assess include:
- Inventory Coverage and Ad Copy Analysis: Ensuring your product range is well-represented and your messaging resonates.
- Targeting and Audience Segmentation: Optimizing audience segments, retargeting strategies, and lookalike audiences for effective reach.
- Campaign Type Utilization: Evaluating the types of campaigns in use to ensure they align with your objectives.
We ensure we bring a plan together that aligns with your store’s strategic goals.
2. SoMe Campaign Setup and Management
Facebook and Instagram offer powerful e-commerce-friendly campaign options specifically designed to drive sales.
For a sales-focused strategy, Advantage+ campaigns should be the primary focus, complemented by well-crafted video engagement campaigns to expand and nurture a high-quality sales audience.
We tailor your social media campaign setup to align with your objectives, ensuring a customized approach that maximizes your campaign’s impact and potential.
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Read about key industry updates, and learn about digital marketing best practices from Digital Excellence’s experience.
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