Benefiting From Increased E-Commerce Sales During Covid-19

Benefiting From Increased E-Commerce Sales During Covid-19

Global retail E-commerce sales grew by 27.6% in 2020 *1). This was a significant uplift compared to 12.5% in 2019 *1). Needless to say, the global pandemic had a huge impact on these numbers. We all hope the current vaccine rollout will soon enable us to return to...
Google Ads Auto-Apply Recommendations Debunked

Google Ads Auto-Apply Recommendations Debunked

It was early 2019 when Google informed advertisers about a new feature they are preparing in which Google Ads automatically makes changes to the ad account. Apparently, an advertiser needed to opt-out of the program, but then, nothing happened. That is, until you...
Why iOS 14.5 Users Should NOT be Opting Out of Tracking

Why iOS 14.5 Users Should NOT be Opting Out of Tracking

The marketing world has changed in a heartbeat. The Summit organized by Facebook on the 8th of June introduced many cool features that you, as a marketer, need to be aware of. A lot of it is a direct response to the current iOS 14.5 rollout and the increasing current...
Facebook ads – what you need to know in 2021

Facebook ads – what you need to know in 2021

It goes without saying that 2020 was a turbulent year for advertisers. What to expect for 2021 is a mystery to a large extent. But there are a few things that are likely to happen and that advertisers should factor in.  Here are some of our predictions for 2021 and...

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