Meta – Learn more about what this change means A long awaited event Facebook Connect 2021 not only announced changes in the company’s name to Meta, but introduced features that resembled science fiction rather than something that can realistically be...
Global retail E-commerce sales grew by 27.6% in 2020 *1). This was a significant uplift compared to 12.5% in 2019 *1). Needless to say, the global pandemic had a huge impact on these numbers. We all hope the current vaccine rollout will soon enable us to return to...
It was early 2019 when Google informed advertisers about a new feature they are preparing in which Google Ads automatically makes changes to the ad account. Apparently, an advertiser needed to opt-out of the program, but then, nothing happened. That is, until you...
The marketing world has changed in a heartbeat. The Summit organized by Facebook on the 8th of June introduced many cool features that you, as a marketer, need to be aware of. A lot of it is a direct response to the current iOS 14.5 rollout and the increasing current...
What to expect when Facebook imposes limits on the number of ads per page? As a marketer, you need to think outside of the box, but Facebook will make you move the limits to achieve top performance. Some new announcements Facebook made are celebrated among people...
It goes without saying that 2020 was a turbulent year for advertisers. What to expect for 2021 is a mystery to a large extent. But there are a few things that are likely to happen and that advertisers should factor in. Here are some of our predictions for 2021 and...
