Data governance
With the digital ecosystem evolving towards a cookieless future, it’s important to ensure your business meets legal requirements and does right by the user while meeting your business objectives.
We help you stay ahead of the evolving digital marketing legal ecosystem
Setting up server-side tracking enhances data accuracy, as it bypasses ad blockers and browser restrictions. It improves privacy compliance by allowing centralized data control and better security. By reducing client-side load, it boosts user experience, offering flexibility and ensuring data accuracy in an increasingly privacy-focused landscape.
Cookie Compliance: We ensure your business fully complies with GDPR standards in each country of operation. Our approach includes thorough setup, testing, and optimization to enhance marketing effectiveness while maintaining strict adherence to data privacy regulations.
Google Analytics configurations and conversion/revenue tracking: We help you get the most out of Google Analytics and support you in integrating all relevant conversion points.
Google Tag Manager: This is a free tool that Google provides and is a fundamental part of our tech stack. We set everything up here where you have full control and transparency.
“Digital Excellence are always at the cutting edge of digital marketing, making sure we take advantage of the highest revenue generating strategies.”
Lasse Nielsen
Owner and CEO
RackBuddy
