Search Engine Marketing – SEM

What’s the role of search engine marketing today?


Search engine marketing has historically been the go-to strategy for most online business to drive direct sales or leads.

But competition is shaping up as well as complexity on the platform. Keywords are turning into audiences and for retail specific verticals, Google Shopping is the new black.

With more than a decade of experience and Premier Partner with Google, Digital Excellence is your strong partner when navigating modern day search marketing.

We use our expertise to

    1. Produce more efficient and innovative ways to increase campaign performance in existing or new strategies.
    2. Set up best in-class software solutions to support our endeavours to connect a brand with a user with the right message at the right time and place.
    3. Integrate search with your sales or lead platforms and measure real ROAS and ROI in real time.

SEM: What We Offer

Search Ads

Plan, measure and optimise search across all devices and channels using machine learning and state of the art bid management.

Google Shopping

We set up and run listings with 50.000 SKUs+. Feed Management and campaign management go hand in hand for the best results.

Data Integration

We connect search/shopping with all relevant signals from all pertinent platforms such as your CRM or third part audience platforms. 

SEM: Download the Vårdväskan case study








Looking for an integrated marketing solution that takes a 360 degree approach to your customer experience?

Hubspot Flywheel

Meet Our Satisfied Clients

What our clients say about us

“Digital Excellence is a strong partner who manages to simplify what we consider to be gibberish. Our sales and business are growing steadily every week thanks to Digital Excellence. They have my warmest recommendations.”

- Eric Thürmer, Danish Tools

“As part of our marketing objectives, it is critically important that we continuously work on improving the effectiveness of our online campaigns. Digital Excellence understands our needs and provides us with stellar professional display creatives that give us branding consistency and incremental performance uplifts.”

- Thomas Røhr Kristiansen,

“I have had the pleasure of working with Peter and Digital Excellence for two years now. They have helped in organising and developing our AdWords campaigns in the US and Sweden. We have seen a rise of 170% in CTR during this period. With our offline conversion tracking setup, we can now connect our online marketing costs with the revenue our sales team is driving and have full transparency of our return on ad-spend. Working with Peter is always inspiring. He is a great soundboard and he sees opportunities instead of barrriers. I can highly recommend Peter and Digital Excellence.”

- Lea Kerff Tjellesen, Pronestor

“I would like to extend my warmest recommendations to Peter and Digital Excellence. I have worked closely with Peter and his team to better reap the benefits of our online strategy. + We now have a set up that can easily be scaled back and forth according to what marketing objectives we have at specific times. We have seen solid results and can hereby highly recommend working Peter on online strategy and performance solutions for other startups and other companies with specific requirements.”

- Valerio Sandri, Minbildinbil

“Digital Excellence is a great partner. They always take the extra time to explain how things are working and what we can do ourselves to improve our webpage. They have optimized our online sale and given us the tools to be even more present online. We trust in Digital Excellence to always deliver the best result and give them our highest recommendations!”

— Charlotte Sundsvald Christensen, Rejsecenter Norge

“Digital Excellence knows how to scale revenue while optimising ROI. And that growth is getting better and better the more we work with Peter and his team. Always at the cutting edge of digital marketing, making sure we take advantage of the highest revenue generating strategies, we owe a significant part of our internationalisation and growth velocity to Peter's Digital Excellence.”

— Lasse. Nielsen RackBuddy

“We have worked closely with Digital Excellence for more than 7 years now across Search and Social Media and have produced solid results always. They understand the product and our business model, both on our home market as well as across markets abroad.If you are selling online, I recommend reaching out to Peter and his team.”

— Søren Christian Rix. Cofman

Want to know more about how to get more out of your search engine marketing setup?


Write to us below and we will be in touch asap.

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