Email marketing has throughout the years gotten a reputation of being increasingly spammy with a heavy focus on sales-related content and there’s a reason for that. Most SME companies see email marketing as a place to get incremental sales going at a very reasonable...
One of the main obstacles for B2B marketers is to get sales onboard with the value that can be derived from marketing. Marketing automation and managing website traffic and behavior on the individual level is changing that completely right now. It is estimated that...
In a modern business market as competitive as today’s, time is of the essence. And since everyone has access to almost the same technological tools, the only thing differentiating successful businesses from the unsuccessful ones is how efficiently they allocate...
In 2020, expect to see e-commerce businesses adopting marketing automation in a big way, and for good reason. It is set to create many new opportunities to deliver personalised services and improve customer experience – the digital marketer’s dream. But...
More and more e-commerce companies are now turning to automation in their marketing, to optimise their processes, reduce spending, and acquire new customers more efficiently. This gives them an edge over competitors that do not adopt as readily such technologies. If...
Marketing automation has become essential to the overall success of e-commerce sites. Today, about 80% of businesses have already adopted some level of automation. Their goal: To use software to enable personalisation, in order to generate significant new revenue and...
