For marketers and web developers, there are 3 crucial tasks for search engine optimisation that you absolutely can't overlook. Skip these 3 and your website is sure to suffer from poor rankings, and consequently, lower revenue. Here, we’re going to cover the first of...
Resources
What’s Next in Marketing Automation? Top 11 Trends to Watch in 2020 (Part 2)
In 2020, expect to see e-commerce businesses adopting marketing automation in a big way, and for good reason. It is set to create many new opportunities to deliver personalised services and improve customer experience - the digital marketer's dream. But new...
What’s Next in Marketing Automation? Top 11 Trends to Watch in 2020 (Part 1)
More and more e-commerce companies are now turning to automation in their marketing, to optimise their processes, reduce spending, and acquire new customers more efficiently. This gives them an edge over competitors that do not adopt as readily such technologies. If...
Catch These 10 Biggest E-commerce Errors Before They Happen
It’s been the biggest shopping season - ever! Are you ending December confident that you’ve hit every business goal you set out to achieve, or even better, that you’ve beat last year’s sales figures? Well done! And what better way to finish 2019 than to reflect on...
Last-Minute Tips to Drive Omnichannel Holiday Traffic
While e-commerce appears to have taken over a significant portion of the bricks-and-mortar market, most consumers are still happy to straddle offline and online channels to satisfy their buying needs. Moreover, Google reports that, this year, 76 percent of holiday...
Here’s Why Google Showcase Shopping Ads are Good for Your ROAS
When Showcase ads for Google Shopping were launched back in 2016. many e-commerce players expected it to be a game changer, something to shake things up in the paid search advertising arena. In some ways, the new ad format did live up to the hype; but considering its...
Is Your E-commerce Site Ready for the Holidays?
The holidays are almost upon us and before we know it, consumers will be diving right into full-on shopping mode. When that happens, expect to find retailers everywhere battling for a share of Christmas revenues. Is your e-commerce site ready? But it’s only November...
Mobile CRO: How to Future-Proof Your Conversion Funnel
Is your conversion funnel truly leak-free? Right now, there are about 5.11 billion mobile phone owners worldwide. If you provide anything less than a seamless experience between desktop and mobile, you are losing out on massive potential sales. In this article, we...
4 Ways You Can Make Your Conversion Funnel Leak-Proof
No business can ever convert all of its leads all of the time. Take e-commerce, for example. With new technologies and platforms emerging every day, the environment has become so dynamic that there is bound to be a cheaper product somewhere, a bigger competitor, or a...
Is Your Website Content Optimised for Conversion? Test It Out
Every e-commerce business spends thousands of dollars and hours to generate leads. But the fact is that not every lead will convert. Conversion rate optimisation helps reduce these drop-offs while at the same time increasing your revenues. It’s about testing which...