Google Core Web Vitals – Why it’s important for SEO

Google Core Web Vitals – Why it’s important for SEO

What is Google Core Web Vitals?   We all know how annoying it can be to interact with slow and dysfunctional web pages. Yet, up until recently, Google has relied mainly on technical and on-page aspects to calculate page rank. No later than November last year,...
COVID-19 and Search Engine Optimization

COVID-19 and Search Engine Optimization

The COVID-19 crisis has driven the online community towards e-commerce, creating more organic traffic than many companies can handle right now. On the other hand, this trend also creates an opportunity for marketers to attract new leads, with the right SEO techniques....
8 Things to Remember When Google Rolls Out a Core Update

8 Things to Remember When Google Rolls Out a Core Update

Google makes constant updates to its search algorithms, that it can be a challenge for Web developers to keep up with the changes. Over the past few years, the way the search engine crawls webpages has undergone seismic shifts and it has affected the ranking and...
3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 3)

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 3)

Must-Do 3: Page Speed – Google’s Obsession Page speed is how fast a page on your site loads. It is the time it takes for a page to display all the content in a browser. Are page speed and load time on Google’s ranking factors? Well, both yes and no. According to...
3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 2)

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 2)

For marketers and web developers, there are 3 crucial tasks for search engine optimisation that you absolutely can’t overlook. Here, we’re going to cover the second of them –making your website mobile-friendly. If you haven’t read the first must-do about...