It was early 2019 when Google informed advertisers about a new feature they are preparing in which Google Ads...
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Google Core Web Vitals – Why it’s important for SEO
What is Google Core Web Vitals? We all know how annoying it can be to interact with slow and dysfunctional web...
Why iOS 14.5 Users Should NOT be Opting Out of Tracking
The marketing world has changed in a heartbeat. The Summit organized by Facebook on the 8th of June introduced many...
Succeed with YouTube Ads
YouTube Ads require the most skills. You will have only 5 seconds to capture them to keep watching. It can be...
Marketing Trends Reshaping the Beauty Industry
“93% of consumers used the internet to find a local business in the last year, with 34% searching every day” Local...
What to expect when Facebook imposes limits on the number of ads per page?
As a marketer, you need to think outside of the box, but Facebook will make you move the limits to achieve top...
B2B marketing automation – getting your sales team to love it and recognise the value
One of the main obstacles for B2B marketers is to get sales onboard with the value that can be derived from marketing....
2021 Match Type Updates – Everything You Need To Know
The recent change on Match Types introduced by Google is most likely the biggest one in the past few years. If you are...
Top 10 Google Shopping Mistakes and How to Avoid Them
Google Shopping is bound to emerge as an important go-to channel for marketers, especially considering that the global...
Facebook ads – what you need to know in 2021
It goes without saying that 2020 was a turbulent year for advertisers. What to expect for 2021 is a mystery to a large...