SEO – Search Engine Optimisation
It has never been more important to get your SEO right.
Why focus on SEO?
With the increasing visibility of paid search, a lot of advertisers are dropping the ball on organic search as it seems to loose value. But the importance of SEO is connected to direct paid efforts but it’s much more than that.
Streamlining your website to all aspects relevant to engaging your users and enabling a customer journey funnel from research to purchase is the missing piece in the ecosystem now.
With more than a decade of experience and Premier Partner with Google, Digital Excellence is your strong partner when navigating modern day search engine marketing.
We use our expertise to
- Get the most out of your website. Make sure your website is top notch before buying traffic that will have a large risk of failing
- Identify in what categories of searches your website excel and convert and we streamline it accordingly.
- Constantly evaluate progress and how we can expand efforts to increase organic reach in relevant areas.
SEO: What We Offer
Technical Audit & Clean up
We improve all technical aspects of your website to increase the rankings of all web pages. This includes website load speed, improve crawlability of the website, clean up of duplicate content. structured data, security aspects, and a whole checklist to go through for optimal results.
On Page Audit and Strategy
We analyse your content, create a content strategy and align your web pages with the right keyword targeting according to web page objectives, from engagement to sales. This includes e.g. meta data, titles, internal linking and overall page content optimisation .
Optimisation and Reporting
We continue to optimise content in collaboration with our clients to maximise reach and incrementally make sure no technical and on page errors are made. We have close relationships where we analyse, report and discuss course of action with our clients.
Learn more about Search Engine Optimisation from our specialists
Turn Your E-Commerce Site into an SEO Threat
- Building Backlinks
Google’s search algorithm and ranking formula assigns a high priority to backlinks. Thus, no SEO campaign can be a complete success without a backlinking strategy. We boost your online visibility by getting other websites to voluntarily link to your website with a solid content strategy. We are official partner with SEMrush and no stone is left unturned.
- Website Architecture Review
Imagine a product landing page with a broken image! Big no-no. Your e-commerce site needs to be error-free 24/7. The fastest way to lose customers is to serve them broken links, server errors, and other issues that could impact user experience.
- Page Speed Optimisation
SEO is not just about using the right key phrases. When they get to your e-commerce site and it takes forever for your product pages to load, no amount of keyword optimisation can help you. Our SEO approach will never ignore this key consideration.
- Long Tail and LSI Traffic Generation
The average Google user may add multiple modifiers and related terms to their base keyword to find the exact product that they need. We look at your most important product and category pages and find the best places to insert long tail and latent semantic indexing (LSI) keywords.
- Real-Time Data Tracking
We continuously monitor your website analytics, to determine in real time how users are responding to your SEO improvements. We track the important metrics, including your clickthrough rate, bounce rate, and time spent on your website, to make sure that your most important pages are now performing to expectation.
Meet Our Satisfied Clients
“As part of our marketing objectives, it is critically important that we continuously work on improving the effectiveness of our online campaigns. Digital Excellence understands our needs and provides us with stellar professional display creatives that give us branding consistency and incremental performance uplifts.”
– Thomas Røhr Kristiansen, Dating.dk
“I have had the pleasure of working with Peter and Digital Excellence for two years now. They have helped in organising and developing our AdWords campaigns in the US and Sweden. We have seen a rise of 170% in CTR during this period. With our offline conversion tracking setup, we can now connect our online marketing costs with the revenue our sales team is driving and have full transparency of our return on ad-spend. Working with Peter is always inspiring. He is a great soundboard and he sees opportunities instead of barrriers. I can highly recommend Peter and Digital Excellence.”
– Lea Kerff Tjellesen, Pronestor
“I would like to extend my warmest recommendations to Peter and Digital Excellence. I have worked closely with Peter and his team to better reap the benefits of our online strategy. + We now have a set up that can easily be scaled back and forth according to what marketing objectives we have at specific times. We have seen solid results and can hereby highly recommend working Peter on online strategy and performance solutions for other startups and other companies with specific requirements.”
– Valerio Sandri, Minbildinbil
“Digital Excellence is a great partner. They always take the extra time to explain how things are working and what we can do ourselves to improve our webpage. They have optimized our online sale and given us the tools to be even more present online. We trust in Digital Excellence to always deliver the best result and give them our highest recommendations!”
— Charlotte Sundsvald Christensen, Rejsecenter Norge
“Digital Excellence knows how to scale revenue while optimising ROI. And that growth is getting better and better the more we work with Peter and his team. Always at the cutting edge of digital marketing, making sure we take advantage of the highest revenue generating strategies, we owe a significant part of our internationalisation and growth velocity to Peter’s Digital Excellence.”
— Lasse. Nielsen RackBuddy