Search engine optimisation (SEO)
High rankings bring free, organic traffic to your site. With over a decade of SEO experience and partnerships with Google, Microsoft Advertising, SEMrush, and HubSpot, we’ll handle the details while you focus on your goals.
Get more organic website clicks and reduce advertising cost to Google at the same time
Mastering SEO not only boosts the return on your website content but also reduces costs for your paid advertising. As a dedicated paid search agency, we understand the importance of elevating website quality.
Low-quality websites lead to low Quality Scores for paid keywords, resulting in higher costs per click and diminished market visibility.
Why companies choose us for SEO
We tailor SEO strategies that complement and amplify your paid search and product advertising efforts.
Our expertise spans the largest eCommerce CMS platforms, including WordPress WooCommerce, and we are an official Shopify partner.
Companies choose us for our integrated marketing approach, recognizing the value of a holistic perspective on SEO and SEM.
“We have worked closely with Digital Excellence for more than 7 years. They understand the product and our business model. If you are selling online, I recommend reaching out to Digital Excellence!”
Søren Christian Rix
Owner of Cofman
Our approach to any SEO project
1. Technical Audit and Clean-Up
Our team begins with a thorough technical audit to address key factors that impact your website’s performance in search engines. This includes optimizing website load speed, enhancing crawlability, removing duplicate content, and resolving other technical issues that may hinder your site’s rankings as well as conversion rates.
2. Comprehensive Keyword Research
We conduct in-depth keyword research to uncover the search terms your target audience uses most frequently. By analyzing search volumes, competition levels, and relevancy metrics, we identify high-value keywords and low hanging fruits that can drive the right traffic to your site.
Here are the main keyword dimensions we go through in any analysis:
- Existing keyword rankings on your website
- Paid search converting keywords
- Competitor keywords
Our approach ensures that your content aligns with user intent, helping to attract qualified visitors who are more likely to convert. We also consider long-tail keywords and trending phrases to give you a competitive edge.
3. On-Page Audit and Keyword Strategy
Once we’ve identified the best keywords, we assess your website’s architecture and develop a targeted content strategy. We align each web page with specific keywords to enhance relevancy and improve visibility in search results.
This strategic alignment ensures your content resonates with search intent and captures valuable traffic.
4. SEO implementation with AI
Implementing content can often be a time-consuming process. That’s why we develop custom AI SEO bots tailored to each client’s unique needs.
Our bots generate content that perfectly matches your target audience’s profile, aligns with your brand’s tone of voice, and seamlessly incorporates the right keywords and structure to optimize for search engines.
With our AI-driven approach, you can streamline content creation and ensure consistent, high-quality outputs that engage your audience and drive results.
5. Continuous Optimization
SEO is ongoing, and our AI-driven approach goes beyond content creation. We work with you to continuously refine and optimize content, address technical issues, and enhance performance.
This ensures your site remains error-free, grows its reach, and maximizes ROI. With our AI SEO bots and expert support, you’re equipped for SEO success.
