Google Shopping
Show your products at the top of the search results page, even before text ads and organic search results, when your prospect customers are searching for what you offer.
Be a step ahead of your competition with best-in-class Google Shopping strategies
Since its launch in 2010, Google Shopping has become an increasingly integral part of retailers’ marketing strategies. At the same time, competition and complexity have increased. For the best results, make sure you get Google Shopping right.
Why companies choose us for Google Shopping
We are an eCommerce first agency: This means that as a team we predominantly solve eCommerce related challenges and as a result we have in-depth specialised skills rivaled by only few other agencies.
Google Shopping Audit: We are experts in diagnosing the root causes of businesses’ failure to reach marketing objectives and targets.
We know best practice Google Shopping setups but the limitations and when to step away from the norms.
We help integrate server-side tracking and profit margins on product level. That means we are able to optimise for profits (POAS) not just return on adspend (ROAS).
"The Digital Excellence team has been able to increase the traffic to our products while also maintaining a return on ad spend that has increased the profitability of our Shopping campaigns. "
Naomi Robinson
Head of Marketing, Bright Star Kids
How we approach a Google Shopping project
1. Assessment of the current Google Shopping setup
Whether you’re optimizing for performance or resolving issues, two critical aspects need thorough examination:
- Product Feed Configuration and Input
- Google Shopping Campaign Configuration and Output
Analyzing both areas is essential to identify obstacles and optimize performance. As a client, you’ll gain a comprehensive understanding of the root causes and effects impacting your setup, along with potential solutions for improvement.
2. Product feed optimization
In eCommerce, optimizing thousands of product SKUs is essential to unlock the full potential of Google Shopping.
We leverage top-tier software solutions to enhance product feeds using rule-based algorithms across all relevant fields. This ensures your Google Shopping campaign achieves maximum visibility and coverage across pertinent search terms, driving better results for your business.
3. Shopping campaign setup and management
Based on your goals, there are multiple Google Shopping campaign options available—from cost-efficient, fully automated Performance Max campaigns to more intricate Standard Shopping setups that can potentially yield higher revenue and return on ad spend.
We ensure your campaign setup aligns with your specific objectives, providing a tailored approach that meets your needs and maximizes your campaign’s potential.
4. Google Merchant Center management
GMC management is at the core of Google Shopping performance. From managing product disapproval and keeping your product feed up to date to getting specific product insights and analytics, GMC is an important tool to be on top of.
We ensure that your products always have the best chance of being approved and look out for any merchant center programs such as Google reviews that you might be eligible for that would increase performance on your campaigns.
5. Continous feedback loop with your marketing team
We are firm believers in an agile and frequent collaboration scheme with the companies that partner up with us to get the best results.
The more we learn, the better we can run and optimize the Google Shopping setup to give you the best chances for success.
Interested in learning more about Google Shopping Management?
Discover how to establish a solid foundation for success with Google Shopping. We offer expert guidance on everything you need to set up and key considerations to keep in mind along the way.
Our comprehensive approach covers the entire journey: from extracting product feeds from your webshop and linking them to Google Merchant Center to creating and configuring campaigns within Google Ads. Finally, we’ll help you launch your campaigns to reach and engage your target audience effectively.
