Start winning with Google Shopping
Direct Sales with Google Shopping
Let’s face it, Google Shopping is the new black. Google Shopping Ads or Product Listing Ads (PLA) have been ever growing in popularity since launched in 2010 and due to good reason.
Because of the positive impact on direct sales, it is now completely normal for retailers to allocate more than 80% on the Google budget to Google Shopping.
You can have your products shown visually at the top of the page, even before the text ads and organic search result, when the consumer is searching for them. This gives advertisers a distinct advance. The consumer is much more likely to click and convert when presented for a picture and price of the product, compared to the traditional text ads.
This is of course a bit more complex than what it sounds but with more than 10 years of experience, we have made it simple for you.
Below are some of the main steps we go through to ensure your Shopping setup is performing at its absolute best and deliver stellar ROI. Existing and complex Shopping setup or brand new.
How high does your Google Shopping setup score?
%
Google Shopping Campaign Score
%
Google Shopping Product Feed Score
Half of the performance is in your product feed setup
Learn more about Google Shopping and Product Marketing
Product Feed Management
Learn more about feed management and how it can help your business.
Our Agency Winning Google Shopping Campaign Strategy
- Product Feed Optimisation
Your product feed is where the money is at; it’s the meat that goes into the Google Ads machine. We diagnose your product feed and optimise it to work perfectly with the Google algorithm, starting with identifying product categories match the popular keywords that your ideal buyers use. - ROAS-Specific Targeting
Focusing on your higher-priced products may not always be the optimal strategy, especially if you don’t know your margins. We use a holistic approach in structuring your campaigns, based on your product margins and your individual margin brackets, in order to create specific targets . - Optimal Bidding Strategy
If you have the right product for the right search and your price is competitive, you can perform much better on top positions and gain a good volume of sales. We test and track around your key metrics, to find out what works and optimise your campaigns, without breaking the bank. - Laser-Focused Audience Selection
Remarketing of lists for search ads is a new thing in Google Shopping, but it has become a key factor in campaign success. Scrap the generic “all visitors” list strategy! We will work with you in expanding your relevant audience lists and then bid accordingly. - Device-Specific Campaigns
Is your mobile traffic driving better results than desktop? The best way to find out is by doing a device split. We can split your campaigns by market and by device, so you can better track your results, plan your own ad spending, and manage your cost per acquisition. The result: maximum transparency.
Working with a Google Shopping Agency
We have helped numerous clients succeed with Google Shopping and we can also help you taking your performance to
the next level with significantly higher growth and improved profitability. That’s what we normally do.
We have worked with top e-commerce brands to develop marketing automation strategies specifically for
Google products, from ROI bid management to custom API solutions.
We specialise in building and structuring complex shopping campaign setups that are tailor-fit for you.
Because no two businesses are alike. Because, as your strategic partner, your win is our win.
What We Offer
ISO Campaign
We pick the search queries most
likely to convert for you, so you can
take full control over your budget,
and plan your bids accordingly.
Product & Query Sculpting
We create the search structure that
makes the most sense in your vertical
and for your business – whether that is
product-specific, branded, or generic.
Segmentation Strategies
We segment your campaign at the
granular level you need, layer it
into your own build, to allow you to
get the most out of your ad spend.
Actual Client Case

%
YOY REVENUE
%
ROAS improvement
%