Start winning with Google Shopping


Get Direct Sales with Google Shopping

Let’s face it, Google Shopping is the new black. Google Shopping Ads or Product Listing Ads (PLA) have been ever growing in popularity since launched in 2010 and due to good reason.

Because of the positive impact on direct sales, it is now completely normal for retailers to allocate more than 80% of the Google budget to Google Shopping.

You can have your products shown visually at the top of the page, even before the text ads and organic search results, when the consumer is searching for them. This gives advertisers a distinct advance. The consumer is much more likely to click and convert when presented with a picture and price of the product, compared to the traditional text ads.

This is of course a bit more complex than it sounds but with more than 10 years of experience, we have made it simple for you.

Below are some of the main steps we go through to ensure your Shopping setup is performing at its absolute best and delivers stellar ROI. Existing and complex Shopping setup or brand new.

How high does your Google Shopping setup score?



Google Shopping Campaign Score


Google Shopping Product Feed Score

Half of the performance is in your product feed setup

Learn more about Google Shopping and Product Marketing

Our Agency Winning Google Shopping Campaign Strategy

  1.      Product Feed Optimisation
    Your product feed is where the money is at; it’s the meat that goes into the Google Ads machine. We diagnose your product feed and optimise it to work perfectly with the Google algorithm, starting with identifying product categories match the popular keywords that your ideal buyers use.
  2.      ROAS-Specific Targeting
    Focusing on your higher-priced products may not always be the optimal strategy, especially if you don’t know your margins. We use a holistic approach in structuring your campaigns, based on your product margins and your individual margin brackets, in order to create specific targets  .
  3.      Optimal Bidding Strategy
    If you have the right product for the right search and your price is competitive, you can perform much better on top positions and gain a good volume of sales. We test and track around your key metrics, to find out what works and optimise your campaigns, without breaking the bank.
  4.      Laser-Focused Audience Selection
    Remarketing of lists for search ads is a new thing in Google Shopping, but it has become a key factor in campaign success. Scrap the generic “all visitors” list strategy! We will work with you in expanding your relevant audience lists and then bid accordingly.
  5.      Device-Specific Campaigns
    Is your mobile traffic driving better results than desktop? The best way to find out is by doing a device split. We can split your campaigns by market and by device, so you can better track your results, plan your own ad spending, and manage your cost per acquisition. The result: maximum transparency.

Google Shopping Manual

Download our ultimate Google Shopping Manual where we guide you through technical details and winning strategies!

Working with a Google Shopping Agency

We have helped numerous clients succeed with Google Shopping and we can also help you taking your performance to

the next level with significantly higher growth and improved profitability. That’s what we normally do.

We have worked with top e-commerce brands to develop marketing automation strategies specifically for

Google products, from ROI bid management to custom API solutions.

We specialise in building and structuring complex shopping campaign setups that are tailor-fit for you.

Because no two businesses are alike. Because, as your strategic partner, your win is our win.

What We Offer

ISO Campaign

We pick the search queries most
likely to convert for you, so you can
take full control over your budget,
and plan your bids accordingly.

Product & Query Sculpting

We create the search structure that
makes the most sense in your vertical
and for your business – whether that is
product-specific, branded, or generic.

Segmentation Strategies

We segment your campaign at the
granular level you need, layer it
into your own build, to allow you to
get the most out of your ad spend.

Actual Client Case




ROAS improvement


CPA reduction

Meet Our Satisfied Clients

What our clients say about us

“Digital Excellence is a strong partner who manages to simplify what we consider to be gibberish. Our sales and business are growing steadily every week thanks to Digital Excellence. They have my warmest recommendations.”

- Eric Thürmer, Danish Tools

“As part of our marketing objectives, it is critically important that we continuously work on improving the effectiveness of our online campaigns. Digital Excellence understands our needs and provides us with stellar professional display creatives that give us branding consistency and incremental performance uplifts.”

- Thomas Røhr Kristiansen,

“I have had the pleasure of working with Peter and Digital Excellence for two years now. They have helped in organising and developing our AdWords campaigns in the US and Sweden. We have seen a rise of 170% in CTR during this period. With our offline conversion tracking setup, we can now connect our online marketing costs with the revenue our sales team is driving and have full transparency of our return on ad-spend. Working with Peter is always inspiring. He is a great soundboard and he sees opportunities instead of barrriers. I can highly recommend Peter and Digital Excellence.”

- Lea Kerff Tjellesen, Pronestor

“I would like to extend my warmest recommendations to Peter and Digital Excellence. I have worked closely with Peter and his team to better reap the benefits of our online strategy. + We now have a set up that can easily be scaled back and forth according to what marketing objectives we have at specific times. We have seen solid results and can hereby highly recommend working Peter on online strategy and performance solutions for other startups and other companies with specific requirements.”

- Valerio Sandri, Minbildinbil

“Digital Excellence is a great partner. They always take the extra time to explain how things are working and what we can do ourselves to improve our webpage. They have optimized our online sale and given us the tools to be even more present online. We trust in Digital Excellence to always deliver the best result and give them our highest recommendations!”

— Charlotte Sundsvald Christensen, Rejsecenter Norge

“Digital Excellence knows how to scale revenue while optimising ROI. And that growth is getting better and better the more we work with Peter and his team. Always at the cutting edge of digital marketing, making sure we take advantage of the highest revenue generating strategies, we owe a significant part of our internationalisation and growth velocity to Peter's Digital Excellence.”

— Lasse. Nielsen RackBuddy

“We have worked closely with Digital Excellence for more than 7 years now across Search and Social Media and have produced solid results always. They understand the product and our business model, both on our home market as well as across markets abroad.If you are selling online, I recommend reaching out to Peter and his team.”

— Søren Christian Rix. Cofman

Are you getting the most out of your Google Shopping campaign setup?


Work directly with a Google Premier Partner agency and see the difference!


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