Google Shopping
Show your products at the top of the search results page, even before text ads and organic search results, when your prospect customers are searching for what you offer.
Be a step ahead of your competition with best-in-class Google Shopping strategies
Google Shopping has become an increasingly integral part of retailers marketing strategy since its launch in 2010. At the same time the competition and complexity has increased. For the best results, make sure you get Google Shopping right.
We’re experts in:
- Audit and optimisation: Diagnosis of your product feed and Google Shopping campaign (or set up from scratch), and optimisation so they work perfectly with the Google algorithm. This includes for example identifying product categories and matching them with popular keywords that your ideal prospect buyers use.
- ROAS-specific targeting: Account campaign structure based on your product margins and your individual margin brackets, in order to create a targeting strategy that delivers business value to you.
- Optimal bidding strategy: Careful tracking of your key metrics, and application of a bidding strategy that is competitive without breaking the bank.
- Product feed management: Streamlining of product feeds via rule-based algorithms to increase products getting traction on Google.
- Google Merchant Center management: Minimisation of disapproved products, setting up promotions, and managing Google Merchant Center programs.
"The Digital Excellence team has been able to increase the traffic to our products while also maintaining a return on ad spend that has increased the profitability of our Shopping campaigns. "
Naomi Robinson
Head of Marketing, Bright Star Kids
Our work
Stay in the know.
Read about key industry updates, and learn about digital marketing best practices from Digital Excellence's experience.
