Amazon has come a long way from its humble beginnings as an online bookstore back in 1994. In the first three fiscal quarters of 2020, the e-commerce giant generated over US$260 billion in revenue(CNBC.com). Their projections of the final quarter of 2020 is as high as...
The extensive social distancing measures imposed across the world have forced most businesses to shift into a teleworking environment, which they were in no way prepared for. This dynamic nature of the situation has created much uncertainty for the employees as they find themselves completely lost on how to cope with the changes and continue working in such conditions.
Managing a remote digital marketing team and constantly motivating them to work at their full productivity amidst all of this can be extremely difficult. Yet, working on all such challenges with optimism and creativity can help find a way out.
The extensive social distancing measures imposed across the world have forced most businesses to shift into a teleworking environment, which they were in no way prepared for. This dynamic nature of the situation has created much uncertainty for the employees as they find themselves completely lost on how to cope with the changes and continue working in such conditions.
Managing a remote digital marketing team and constantly motivating them to work at their full productivity amidst all of this can be extremely difficult. Yet, working on all such challenges with optimism and creativity can help find a way out.
Most e-commerce businesses have embraced the power of video advertising in engaging audiences and building brand trust. And a new trend in video advertising that has been getting much attention lately is live streaming e-commerce. Live streaming e-commerce is...
Most e-commerce businesses are seeing spikes in traffic but can’t capitalise on the windfall, due to severe shortage of capital. Even Google and Facebook are expected to lose over $44 billion in ad revenues this year due to the global shutdown. Are you spending a...
The COVID-19 crisis has driven the online community towards e-commerce, creating more organic traffic than many companies can handle right now. On the other hand, this trend also creates an opportunity for marketers to attract new leads, with the right SEO techniques....
It has been more than 2 months since the coronavirus took control of our lives and the world has not been the same ever since. Things are quiet and eerie, markets are empty, and economies across the world are crashing. Evidently, this has also been the case with...
The spread of the coronavirus disease has brought about a public health emergency of pandemic proportions, and with it, a looming economic crisis. With the growing number of reported cases and mounting concern over possible contamination, the virus has brought almost...
Why are we still talking about conversion rates? Succeeding online as an e-commerce store requires keeping a strict track of your performance metrics at all times including conversion rates. This not only helps you evaluate your current performance but also helps you...
Videos can completely change the way customers interact with content and influence their purchasing decisions. Ranking among the most popular types of content, videos drive impressive traffic and remain the go-to tool when it comes to increasing customer engagement....