Create compelling ads for the right engagement.
Are you on top of display targeting options for your objective?
Targeting options for display marketing are the new frontier for display advertising. With the data available today, we are able to adapt our marketing to user behaviour and stages in the customer journey.
Where the bidding process in advertising continues to become more automated, setting up targeting and audience outreach is to a large extend up to the individual marketing departments to harness.
A challenge for a large amount of advertisers is that the used targeting options are not optimal compared the objectives for the business.
If you are going for sales, make sure you get the right audiences for that purpose.
The big question for most advertisers are:
- What objectives should we have with display marketing?
- What options for targeting exist?
- How should we structure our approach?
On the right hand side you see the vast amount of targeting options available across the largest advertising platforms such as Google, Youtube and Facebook/Instagram.
Now imagine that all audiences can be scaled granularly based on user behaviour such as recency, frequency and traffic behaviour and at the same time merged with some of the other targeting options available to create specific hyper targeted segments.
The opportunities are almost endless but there’s also a chance to overdo it, simply create audiences and set up campaigns that will not get a lot of traffic/engagement as the targeted segments are too small. As a result, a lot of time can be wasted and performance missing.
At Digital Excellence we use proven strategic audience and targeting layouts across the customer journey to get the most engagement out of our user touchpoints.
Are you using all relevant creative formats?
Today, the majority of ads are still static image ads. This is despite the fact that fact is proven to not only create upper funnel engagement but videos are equally linked to direct sales and even more sales.
The challenge is often that advertisers are struggling with the operational cost of creating video content vs. creating an image ad.
This is often what is keeping the SME segment back while the larger advertisers have less competition as a result.
Besides helping SMEs with image production, we also provide video ad creation at scale that gives return compared to the operational cost involved.
What We Offer
Our Founders are ex-Google and boast a
solid track record in e-commerce. This gives
us an instant advantage over other
digital marketing agencies.
Advertising Track Record
We have years of exposure in executing
on global campaigns, from SEO to Shopping to GDN, working with some of the world’s biggest online brands.
We monitor your impressions, clicks, and
conversions, to gauge the success of your
campaigns and fight the onset of ad
blindness among your targets.
Meet Our Satisfied Clients
What our clients say about us
“As part of our marketing objectives, it is critically important that we continuously work on improving the effectiveness of our online campaigns. Digital Excellence understands our needs and provides us with stellar professional display creatives that give us branding consistency and incremental performance uplifts.”
- Thomas Røhr Kristiansen, Dating.dk
“I have had the pleasure of working with Peter and Digital Excellence for two years now. They have helped in organising and developing our AdWords campaigns in the US and Sweden. We have seen a rise of 170% in CTR during this period. With our offline conversion tracking setup, we can now connect our online marketing costs with the revenue our sales team is driving and have full transparency of our return on ad-spend. Working with Peter is always inspiring. He is a great soundboard and he sees opportunities instead of barrriers. I can highly recommend Peter and Digital Excellence.”
- Lea Kerff Tjellesen, Pronestor
“I would like to extend my warmest recommendations to Peter and Digital Excellence. I have worked closely with Peter and his team to better reap the benefits of our online strategy. + We now have a set up that can easily be scaled back and forth according to what marketing objectives we have at specific times. We have seen solid results and can hereby highly recommend working Peter on online strategy and performance solutions for other startups and other companies with specific requirements.”
- Valerio Sandri, Minbildinbil
“Digital Excellence is a great partner. They always take the extra time to explain how things are working and what we can do ourselves to improve our webpage. They have optimized our online sale and given us the tools to be even more present online. We trust in Digital Excellence to always deliver the best result and give them our highest recommendations!”
— Charlotte Sundsvald Christensen, Rejsecenter Norge
“Digital Excellence knows how to scale revenue while optimising ROI. And that growth is getting better and better the more we work with Peter and his team. Always at the cutting edge of digital marketing, making sure we take advantage of the highest revenue generating strategies, we owe a significant part of our internationalisation and growth velocity to Peter's Digital Excellence.”
— Lasse. Nielsen RackBuddy
“We have worked closely with Digital Excellence for more than 7 years now across Search and Social Media and have produced solid results always. They understand the product and our business model, both on our home market as well as across markets abroad.If you are selling online, I recommend reaching out to Peter and his team.”
— Søren Christian Rix. Cofman