Resources

Google Analytics is deemed illegal – are you in trouble?

Google Analytics is deemed illegal - are you in trouble?Digital Excellence What is happening with Google Analytics?   During the course of 2022, there have been several rulings in European national courts against using Google Analytics citing the transfer of...

Google’s helpful content update and what it means for your business

What is Google's helpful content update?   Google is constantly working on connecting users with the best information and helpful content. That's why Google is launching the latest helpful content update. The helpful content update is designed to ensure that...

Performance Max Campaigns – Everything you need to know

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Meta – Learn more about what this change means

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Responsive Search Ads – It’s happening

Email marketing is evolving and the spammy days are over. Companies today have vast opportinities to take advantage of automation and personalisation features to increase email marketing performance.

Here’s an overview of the most important email marketing aspects companies today need to be on top of.

How to get more out of your email marketing campaigns today

Email marketing is evolving and the spammy days are over. Companies today have vast opportinities to take advantage of automation and personalisation features to increase email marketing performance.

Here’s an overview of the most important email marketing aspects companies today need to be on top of.

Benefiting From Increased E-Commerce Sales During Covid-19

The extensive social distancing measures imposed across the world have forced most businesses to shift into a teleworking environment, which they were in no way prepared for. This dynamic nature of the situation has created much uncertainty for the employees as they find themselves completely lost on how to cope with the changes and continue working in such conditions.
Managing a remote digital marketing team and constantly motivating them to work at their full productivity amidst all of this can be extremely difficult. Yet, working on all such challenges with optimism and creativity can help find a way out.

Google Ads Auto-Apply Recommendations Debunked

The extensive social distancing measures imposed across the world have forced most businesses to shift into a teleworking environment, which they were in no way prepared for. This dynamic nature of the situation has created much uncertainty for the employees as they find themselves completely lost on how to cope with the changes and continue working in such conditions.
Managing a remote digital marketing team and constantly motivating them to work at their full productivity amidst all of this can be extremely difficult. Yet, working on all such challenges with optimism and creativity can help find a way out.

Google Core Web Vitals – Why it’s important for SEO

The extensive social distancing measures imposed across the world have forced most businesses to shift into a teleworking environment, which they were in no way prepared for. This dynamic nature of the situation has created much uncertainty for the employees as they find themselves completely lost on how to cope with the changes and continue working in such conditions.
Managing a remote digital marketing team and constantly motivating them to work at their full productivity amidst all of this can be extremely difficult. Yet, working on all such challenges with optimism and creativity can help find a way out.

Why iOS 14.5 Users Should NOT be Opting Out of Tracking

The extensive social distancing measures imposed across the world have forced most businesses to shift into a teleworking environment, which they were in no way prepared for. This dynamic nature of the situation has created much uncertainty for the employees as they find themselves completely lost on how to cope with the changes and continue working in such conditions.
Managing a remote digital marketing team and constantly motivating them to work at their full productivity amidst all of this can be extremely difficult. Yet, working on all such challenges with optimism and creativity can help find a way out.

SEM Trends You Need to Know in 2020

SEM Trends You Need to Know in 2020

2020 will be a year full of challenges for e-commerce businesses! Although conventional approaches to Search Engine Marketing (SEM) will continue to be effective, advertisers will also need to be aware of the upcoming trends in the behaviour of the customers as well...

Getting Started with Display Advertising

Getting Started with Display Advertising

Imagine this: A customer watches a fitness video on YouTube. Suddenly, an ad promoting running as a workout interrupts, shows a well-produced video for 15 seconds or so, and offers to help find the most comfortable sports shoes. At first, the viewer was focused on the...

8 Things to Remember When Google Rolls Out a Core Update

8 Things to Remember When Google Rolls Out a Core Update

Google makes constant updates to its search algorithms, that it can be a challenge for Web developers to keep up with the changes. Over the past few years, the way the search engine crawls webpages has undergone seismic shifts and it has affected the ranking and...

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 3)

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 3)

Must-Do 3: Page Speed – Google’s Obsession Page speed is how fast a page on your site loads. It is the time it takes for a page to display all the content in a browser. Are page speed and load time on Google’s ranking factors? Well, both yes and no. According to...

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 2)

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 2)

For marketers and web developers, there are 3 crucial tasks for search engine optimisation that you absolutely can't overlook. Here, we’re going to cover the second of them --making your website mobile-friendly. If you haven’t read the first must-do about SSL / HTTPS,...