Resources

SEM Trends You Need to Know in 2020

SEM Trends You Need to Know in 2020

2020 will be a year full of challenges for e-commerce businesses! Although conventional approaches to Search Engine Marketing (SEM) will continue to be effective, advertisers will also need to be aware of the upcoming trends in the behaviour of the customers as well...

Getting Started with Display Advertising

Getting Started with Display Advertising

Imagine this: A customer watches a fitness video on YouTube. Suddenly, an ad promoting running as a workout interrupts, shows a well-produced video for 15 seconds or so, and offers to help find the most comfortable sports shoes. At first, the viewer was focused on the...

8 Things to Remember When Google Rolls Out a Core Update

8 Things to Remember When Google Rolls Out a Core Update

Google makes constant updates to its search algorithms, that it can be a challenge for Web developers to keep up with the changes. Over the past few years, the way the search engine crawls webpages has undergone seismic shifts and it has affected the ranking and...

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 3)

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 3)

Must-Do 3: Page Speed – Google’s Obsession Page speed is how fast a page on your site loads. It is the time it takes for a page to display all the content in a browser. Are page speed and load time on Google’s ranking factors? Well, both yes and no. According to...

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 2)

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 2)

For marketers and web developers, there are 3 crucial tasks for search engine optimisation that you absolutely can't overlook. Here, we’re going to cover the second of them --making your website mobile-friendly. If you haven’t read the first must-do about SSL / HTTPS,...