You want to build your strategy. Find the right platform. Execute your plan to perfection. We want to help you lift your e-commerce brand and surpass the competition with the perfect ecommerce launch. Having the right e-commerce platform in place is only the first...
Resources
SEM Trends You Need to Know in 2020
2020 will be a year full of challenges for e-commerce businesses! Although conventional approaches to Search Engine Marketing (SEM) will continue to be effective, advertisers will also need to be aware of the upcoming trends in the behaviour of the customers as well...
Using Social Media for Business? 10 New Strategies to Try in 2020
With each year, social media is rapidly turning into an advertising beast of its own. Pick any social media platform and you’ll find that its features grow and change with it as its design matures, even as users come and go. While social media users might find these...
7 Marketing Automation Tools Your ECommerce Business Needs Right Now
In a modern business market as competitive as today’s, time is of the essence. And since everyone has access to almost the same technological tools, the only thing differentiating successful businesses from the unsuccessful ones is how efficiently they allocate...
Double Marketing Efficiency Using Your Product Feed
What is a product feed and why is it important? Ever tried listing your goods online (like on Amazon or eBay) or paid for ads (on Facebook or Google Shopping)? If so, the concept of the product feed will be quite familiar to you. When you know how to organise...
Marketing in 2020: Why the Flywheel Beats the Funnel
Businesses have to realise one thing: times have changed, and business models are constantly evolving. Sticking to outdated ways, ignoring important shifts that have happened in the industry, is an almost surefire path to failure. Marketers, especially, must adopt...
Getting Started with Display Advertising
Imagine this: A customer watches a fitness video on YouTube. Suddenly, an ad promoting running as a workout interrupts, shows a well-produced video for 15 seconds or so, and offers to help find the most comfortable sports shoes. At first, the viewer was focused on the...
8 Things to Remember When Google Rolls Out a Core Update
Google makes constant updates to its search algorithms, that it can be a challenge for Web developers to keep up with the changes. Over the past few years, the way the search engine crawls webpages has undergone seismic shifts and it has affected the ranking and...
3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 3)
Must-Do 3: Page Speed – Google’s Obsession Page speed is how fast a page on your site loads. It is the time it takes for a page to display all the content in a browser. Are page speed and load time on Google’s ranking factors? Well, both yes and no. According to...
3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 2)
For marketers and web developers, there are 3 crucial tasks for search engine optimisation that you absolutely can't overlook. Here, we’re going to cover the second of them --making your website mobile-friendly. If you haven’t read the first must-do about SSL / HTTPS,...