The Future of Marketing is Video
Entertain and engage. Evoke emotion. Convert into a sale.
Create a Lasting Brand Image Using Video
Video marketing is a flexible and yet powerful tool for e-commerce. You can create product demos and how-to tutorials. Produce celebrity endorsements or before-and-after testimonials. Or simply tell your brand story.
With a camera-ready gadget now in the hands of practically every consumer, technology has driven down the cost of high-quality video production. Even then, video is known to deliver a conversion rate of up to 50 percent!
Ask us today how you can start using video to personalise your brand message, connect with your community, and increase purchase intent.
What We Offer
Think video is only for big-budget advertisers? We can attract eyeballs for just a few cents a day on YouTube.
Video for Lead Generation
As a sales tool, video works. We find the sweet spot by testing different calls to action along your pipeline.
We utilise platform data to understand viewer behaviour and the effectiveness of your video content.
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Harness the Potential of Video Marketing
- Strategy Development
Video is a great way to reach your target audience, but it’s an even more effective marketing tool, when combined with your website, EDMs, or landing pages.
- Video SEO
How does a video turn viral? Besides fantastic content, you need the right title, description, and tags that customers use to find products like yours. And once you’re on top of YouTube, can a Page 1 ranking on Google be too far behind?
- Social Media Marketing
Nothing beats video in capturing consumer attention on social media sites. But what works on Facebook may not perform as well on Instagram or Twitter. It comes down to audiences and algorithms.
- Video Remarketing
So they watched your video, maybe they even left a comment and shared to their networks, but did they buy the product you were selling? Create a custom audience and reach out to them again when they’re ready to convert.
- Performance Measurement
Did your video help improve brand recall? How many leads did your campaign generate? If video does deliver the best ROI, know that measuring performance is not just about clicks and views.
Meet Our Satisfied Clients
“As part of our marketing objectives, it is critically important that we continuously work on improving the effectiveness of our online campaigns. Digital Excellence understands our needs and provides us with stellar professional display creatives that give us branding consistency and incremental performance uplifts.”
– Thomas Røhr Kristiansen, Dating.dk
“I have had the pleasure of working with Peter and Digital Excellence for two years now. They have helped in organising and developing our AdWords campaigns in the US and Sweden. We have seen a rise of 170% in CTR during this period. With our offline conversion tracking setup, we can now connect our online marketing costs with the revenue our sales team is driving and have full transparency of our return on ad-spend. Working with Peter is always inspiring. He is a great soundboard and he sees opportunities instead of barrriers. I can highly recommend Peter and Digital Excellence.”
– Lea Kerff Tjellesen, Pronestor
“I would like to extend my warmest recommendations to Peter and Digital Excellence. I have worked closely with Peter and his team to better reap the benefits of our online strategy. + We now have a set up that can easily be scaled back and forth according to what marketing objectives we have at specific times. We have seen solid results and can hereby highly recommend working Peter on online strategy and performance solutions for other startups and other companies with specific requirements.”
– Valerio Sandri, Minbildinbil
“Digital Excellence is a great partner. They always take the extra time to explain how things are working and what we can do ourselves to improve our webpage. They have optimized our online sale and given us the tools to be even more present online. We trust in Digital Excellence to always deliver the best result and give them our highest recommendations!”
— Charlotte Sundsvald Christensen, Rejsecenter Norge
“Digital Excellence knows how to scale revenue while optimising ROI. And that growth is getting better and better the more we work with Peter and his team. Always at the cutting edge of digital marketing, making sure we take advantage of the highest revenue generating strategies, we owe a significant part of our internationalisation and growth velocity to Peter’s Digital Excellence.”
— Lasse. Nielsen RackBuddy