Are you getting the most out of your inbound traffic? 

Conversion Rate Optimisation

Why is conversion rate optimisation so important?

Poor functioning websites = closed for business


Website efficiency and effectiveness have never been more important. Every year, cost per clicks are going up and most websites’ conversion rates are not following up the same way.

As a result, cost per leads and sales are going up if you don’t take your website conversion rate development seriously.

Companies who are not looking into conversion rates on a continuous bases are losing out on loads of sales – they might as well put up the closed sign.

Conversion Rate Analysis

The Google Tech Stack

As a Google Premier Partner, we are deeply immersed into the Google suite.

Demystifying Conversion Rate Optimisation

Conversion rate optimisation is pretty basic in essence: To get relatively more users to convert through the website.

Here’s how we are saving our customers a ton of money every year.

Inbound Traffic Analysis

Are your marketing efforts driving high-quality leads to your website? We look at how your traffic purchases are connected data to the right conversion type and make sure your traffic is streamlined for optimal results.

Website Conversion Funnel Analysis

Sales is about user experience. We look at each one of your touch points and strive to mitigate any risk of drop-off. The result: A smoother customer journey.

Individual Web Page Analysis

Getting landing pages right is a challenging task and often neglected. Making sure users instantly understand what they see while getting motivated to sign up requires analysis, insights and testing. We provide all parts for optimal landing page outcomes.

First Look: Your Ultimate Guide to Conversion Rate Optimisation in 2020

What CRO trends can you expect in the new year? Our latest ebook covers everything from SEO and marketing automation to AI and data privacy. Get exclusive access before our January release.

Subscribe now and receive the full guide. (You can opt out anytime.)

5-Point Strategy for 100% Conversion Rate Optimisation

  1.      Next-level SEO Strategies
    As the size of online real estate shrinks, ad costs in turn will start to increase and with it, the level of keyword competition. You are kept abreast of emerging trends, because our SEO expertise always keeps us a step ahead of the pack.
  2.      Segmentation and Personalisation
    No cookie-cutter strategies here. We A/B test different approaches, from tailored content to dynamic calls to action, to find the combinations that will be sure to maximise the level of engagement among your customers.
  3.      Qualitative and Quantitative Data Tracking
    While we track all your hard numbers, we also factor in the impact of soft data. Analysing and combining key indicators with qualitative insights provides a blended, more accurate view of your pipeline.
  4.      On-page and Off-page SEO
    We’re all about website stickiness, whether it’s crafting a content marketing plan to increase your Google ranking or ensuring that your site structure remains solid on any device, screen size, or input method.
  5.      Retargeting Campaigns
    Customers will buy only when they’re ready. We calibrate social media and Google ads campaigns to your company’s sales funnel, to track your visitors and display the right assets, at the right place, and the right time.

Meet Our Satisfied Clients

What our clients say about us

“Digital Excellence is a strong partner who manages to simplify what we consider to be gibberish. Our sales and business are growing steadily every week thanks to Digital Excellence. They have my warmest recommendations.”

- Eric Thürmer, Danish Tools

“As part of our marketing objectives, it is critically important that we continuously work on improving the effectiveness of our online campaigns. Digital Excellence understands our needs and provides us with stellar professional display creatives that give us branding consistency and incremental performance uplifts.”

- Thomas Røhr Kristiansen,

“I have had the pleasure of working with Peter and Digital Excellence for two years now. They have helped in organising and developing our AdWords campaigns in the US and Sweden. We have seen a rise of 170% in CTR during this period. With our offline conversion tracking setup, we can now connect our online marketing costs with the revenue our sales team is driving and have full transparency of our return on ad-spend. Working with Peter is always inspiring. He is a great soundboard and he sees opportunities instead of barrriers. I can highly recommend Peter and Digital Excellence.”

- Lea Kerff Tjellesen, Pronestor

“I would like to extend my warmest recommendations to Peter and Digital Excellence. I have worked closely with Peter and his team to better reap the benefits of our online strategy. + We now have a set up that can easily be scaled back and forth according to what marketing objectives we have at specific times. We have seen solid results and can hereby highly recommend working Peter on online strategy and performance solutions for other startups and other companies with specific requirements.”

- Valerio Sandri, Minbildinbil

“Digital Excellence is a great partner. They always take the extra time to explain how things are working and what we can do ourselves to improve our webpage. They have optimized our online sale and given us the tools to be even more present online. We trust in Digital Excellence to always deliver the best result and give them our highest recommendations!”

— Charlotte Sundsvald Christensen, Rejsecenter Norge

“Digital Excellence knows how to scale revenue while optimising ROI. And that growth is getting better and better the more we work with Peter and his team. Always at the cutting edge of digital marketing, making sure we take advantage of the highest revenue generating strategies, we owe a significant part of our internationalisation and growth velocity to Peter's Digital Excellence.”

— Lasse. Nielsen RackBuddy

“We have worked closely with Digital Excellence for more than 7 years now across Search and Social Media and have produced solid results always. They understand the product and our business model, both on our home market as well as across markets abroad.If you are selling online, I recommend reaching out to Peter and his team.”

— Søren Christian Rix. Cofman

Want to learn how conversion rate optimisation can do a difference for your business?

Contact us


If your sales funnel is anything less than 100% optimised, how can you expect it to drive results? We’d love to have a look under the hood! Contact Peter Crone for a free consultation at +65 9613 1505 (Singapore), +61 8 7200 4771 (Australia), +45 3179 5383 (International/Denmark)or at Or just leave us a message below. We’re always happy to help.

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