Top 10 Google Shopping mistakes and how to avoid them Google Shopping is bound to emerge as an important go-to channel for marketers, especially considering that the global online advertising spending is expected to reach $327.28 billion in 2019 for the reason that...
What is a product feed and why is it important? Ever tried listing your goods online (like on Amazon or eBay) or paid for ads (on Facebook or Google Shopping)? If so, the concept of the product feed will be quite familiar to you. When you know how to organise...
When Showcase ads for Google Shopping were launched back in 2016. many e-commerce players expected it to be a game changer, something to shake things up in the paid search advertising arena. In some ways, the new ad format did live up to the hype; but considering its...
For consumers, Google Shopping is a convenient place to find products at the best prices. But for retailers, it is a fantastic tool for selling goods, building ad campaigns, and increasing online visibility. Google Shopping has become such a popular marketing...
