Business intelligence

Insights that make a difference at your fingertips, enabling you to make smart decisions in real-time.

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A holistic lens on your performance at all times


We bring proprietary and third-party technology together to surface relevant consumer, performance, and business insights that support smart decision-making for our clients.

 

What we help companies with

 

N Analytics audit and setup:
We review your current analytics setup and optimize your configuration to reflect and serve your KPIs and business goals.

 

N Data management:
We integrate your data silos and create dashboards for a holistic view of your performance and facilitate smart decision-making. For example:

 

N We find the attributional value
of your paid campaigns on the rest of the business.

 

N We help you track profit margins and
profit on ad spend (POAS)
to compare with your return on adspend (ROAS).

 

N We find the real value of all leads in your CRM system by analyzing the cost and value of all touchpoints.

 

N We help your website and convert better. We look at the entire purchase funnel from ads stimulus to checkout processes and user behavior.

Digital Excellence knows how to scale revenue while optimising ROI. And that growth is getting better and better the more we work with Peter and his team. Always at the cutting edge of digital marketing, making sure we take advantage of the highest revenue generating strategies, we owe a significant part of our internationalisation and growth velocity to Peter’s Digital Excellence.

Lasse Nielsen
Owner of rackbuddy

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