Blog
6 Revenue Streams Hidden in Your E-commerce Data – and How to Unlock Them
Hitting revenue goals consistently can be a challenge for any e-commerce site. And when you see a slight dip in your numbers, the typical knee-jerk reaction might be to cut certain costs or even to increase prices, in order to improve your margins. But what many...
A Quick Guide to Measuring Your Marketing Investments
Online marketing has come a long way from the days of banner and popup advertising. Today, it’s still all about targeting but, at the same time, also about ubiquitousness. As Mary Meeker put it, advertisers need to “proactively plant” themselves wherever the consumers...
How to Optimise Your Conversion Funnel in 4 Steps
If you have a great product, run marketing campaigns one after the other, and offer discounts across all your stores, are you guaranteed to gain new customers by the droves? Any e-commerce company will know from experience that customer acquisition can be quite the...
5 Marketing Automation Trends to Watch in 2019
Marketers are some of the biggest users of technology, especially as the volume of data on marketing campaigns, sales leads, and customer behaviour has increased exponentially in the last few years, But nothing has disrupted the business landscape more than marketing...