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Performance Max Campaigns – Everything you need to know

November was an exciting month for both advertisers and sellers. That is because we now have a new campaign type called Performance Max. As the name suggests, Google has made an effort to develop a campaign type that would help advertisers get the most out of each ad...

Meta – Everything you need to know

A long awaited event Facebook Connect 2021 not only announced changes in the company’s name to Meta, but introduced features that resembled science fiction rather than something that can realistically be accomplished today. Still, looking at the pace of technology...

Responsive Search Ads – Everything You Need To Know

Responsive Search Ads are replacing Expanded Text Ads in 2022, Google recently announced. This shouldn’t catch you by surprise. After all, that’s what Google does occasionally. That being said, now is the right time to evaluate your results and analyze your RSA to...
Google Shopping Best Practices

Google Shopping Best Practices

For consumers, Google Shopping is a convenient place to find products at the best prices. But for retailers, it is a fantastic tool for selling goods, building ad campaigns, and increasing online visibility. Google Shopping has become such a popular marketing...

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A Quick Guide to Measuring Your Marketing Investments

A Quick Guide to Measuring Your Marketing Investments

Online marketing has come a long way from the days of banner and popup advertising. Today, it’s still all about targeting but, at the same time, also about ubiquitousness. As Mary Meeker put it, advertisers need to “proactively plant” themselves wherever the consumers...

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How to Optimise Your Conversion Funnel in 4 Steps

How to Optimise Your Conversion Funnel in 4 Steps

If you have a great product, run marketing campaigns one after the other, and offer discounts across all your stores, are you guaranteed to gain new customers by the droves? Any e-commerce company will know from experience that customer acquisition can be quite the...

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5 Marketing Automation Trends to Watch in 2019

5 Marketing Automation Trends to Watch in 2019

Marketers are some of the biggest users of technology, especially as the volume of data on marketing campaigns, sales leads, and customer behaviour has increased exponentially in the last few years, But nothing has disrupted the business landscape more than marketing...

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