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Performance Max Campaigns – Everything you need to know

November was an exciting month for both advertisers and sellers. That is because we now have a new campaign type called Performance Max. As the name suggests, Google has made an effort to develop a campaign type that would help advertisers get the most out of each ad...

Meta – Everything you need to know

A long awaited event Facebook Connect 2021 not only announced changes in the company’s name to Meta, but introduced features that resembled science fiction rather than something that can realistically be accomplished today. Still, looking at the pace of technology...

Responsive Search Ads – Everything You Need To Know

Responsive Search Ads are replacing Expanded Text Ads in 2022, Google recently announced. This shouldn’t catch you by surprise. After all, that’s what Google does occasionally. That being said, now is the right time to evaluate your results and analyze your RSA to...
Launch Your App and Get Thousands of Downloads in a Month

Launch Your App and Get Thousands of Downloads in a Month

  For digital companies, mobile applications are an important investment - a means to build their brand anytime and anywhere, engage existing audiences, and expand their user base. But running an app install campaign is no mean feat; between Google Play Store and...

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Map Out Your Website’s Conversion Funnel in 3 Steps

Map Out Your Website’s Conversion Funnel in 3 Steps

How do you get from touchpoint to conversion? As marketing theory tells us, it comes down to identifying the right target market and crafting the best strategy and content to reach and nurture them. But that’s just the beginning. Once your ad campaign is out there,...

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Top 7 E-Commerce Store UX Mistakes that Kill Your Conversion

Top 7 E-Commerce Store UX Mistakes that Kill Your Conversion

In 2019, maybe even more so, the best place to hide a dead body is (still) page two of Google. The author of this popular meme is still unknown, but the fact remains: page one visibility is the only result that counts. Thus, e-commerce site owners, web developers, and...

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4 Surefire Ways to Optimise Advertising Costs in Amazon

4 Surefire Ways to Optimise Advertising Costs in Amazon

  Every e-commerce vendor on Amazon has had to deal with the ACoS question: Should we keep our Advertising Cost of Sales high or low? ACoS, after all, is the one metric that many advertisers focus on, as it directly measures the success of Amazon ads. This...

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Social Media Drives E-Commerce Sales – and We Have Proof

Social Media Drives E-Commerce Sales – and We Have Proof

Global e-commerce is turning hypercompetitive - and fast. In 2019, it is expected to rise by 20.7%, for a tidy sum of $3.535 trillion. As more e-retailers enter the fray, marketers need to explore every available channel, in order to reach their target consumers. And...

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Secrets to Making it Big on Amazon

Secrets to Making it Big on Amazon

Amazon has come a long way from its humble beginnings as an online bookstore back in 1994. In the first three fiscal quarters of 2020, the e-commerce giant generated over US$260 billion in revenue(CNBC.com). Their projections of the final quarter of 2020 is as high as...

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4 Must-Know Conversion Rate Optimisation Strategies in 2019

4 Must-Know Conversion Rate Optimisation Strategies in 2019

Try a combination of the four strategies we discussed in this blog post, to help you find your sweet spot. Planning to increase your advertising budget to give your traffic-generating campaign a much-needed boost? Digital Excellence can help you get the most out of...

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