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Launch Your App and Get Thousands of Downloads in a Month
For digital companies, mobile applications are an important investment - a means to build their brand anytime and anywhere, engage existing audiences, and expand their user base. But running an app install campaign is no mean feat; between Google Play Store and...
Map Out Your Website’s Conversion Funnel in 3 Steps
How do you get from touchpoint to conversion? As marketing theory tells us, it comes down to identifying the right target market and crafting the best strategy and content to reach and nurture them. But that’s just the beginning. Once your ad campaign is out there,...
3 Quick Ways Marketing Automation Can Personalise Customer Experience
Marketing automation has become essential to the overall success of e-commerce sites. Today, about 80% of businesses have already adopted some level of automation. Their goal: To use software to enable personalisation, in order to generate significant new revenue and...
Top 7 E-Commerce Store UX Mistakes that Kill Your Conversion
In 2019, maybe even more so, the best place to hide a dead body is (still) page two of Google. The author of this popular meme is still unknown, but the fact remains: page one visibility is the only result that counts. Thus, e-commerce site owners, web developers, and...
4 Surefire Ways to Optimise Advertising Costs in Amazon
Every e-commerce vendor on Amazon has had to deal with the ACoS question: Should we keep our Advertising Cost of Sales high or low? ACoS, after all, is the one metric that many advertisers focus on, as it directly measures the success of Amazon ads. This...
Social Media Drives E-Commerce Sales – and We Have Proof
Global e-commerce is turning hypercompetitive - and fast. In 2019, it is expected to rise by 20.7%, for a tidy sum of $3.535 trillion. As more e-retailers enter the fray, marketers need to explore every available channel, in order to reach their target consumers. And...
Secrets to Making it Big on Amazon
Amazon has come a long way from its humble beginnings as an online bookstore back in 1994. In the first three fiscal quarters of 2020, the e-commerce giant generated over US$260 billion in revenue(CNBC.com). Their projections of the final quarter of 2020 is as high as...
4 Must-Know Conversion Rate Optimisation Strategies in 2019
Try a combination of the four strategies we discussed in this blog post, to help you find your sweet spot. Planning to increase your advertising budget to give your traffic-generating campaign a much-needed boost? Digital Excellence can help you get the most out of...