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Performance Max Campaigns – Everything you need to know

November was an exciting month for both advertisers and sellers. That is because we now have a new campaign type called Performance Max. As the name suggests, Google has made an effort to develop a campaign type that would help advertisers get the most out of each ad...

Meta – Everything you need to know

A long awaited event Facebook Connect 2021 not only announced changes in the company’s name to Meta, but introduced features that resembled science fiction rather than something that can realistically be accomplished today. Still, looking at the pace of technology...

Responsive Search Ads – Everything You Need To Know

Responsive Search Ads are replacing Expanded Text Ads in 2022, Google recently announced. This shouldn’t catch you by surprise. After all, that’s what Google does occasionally. That being said, now is the right time to evaluate your results and analyze your RSA to...
Double Marketing Efficiency Using Your Product Feed

Double Marketing Efficiency Using Your Product Feed

  What is a product feed and why is it important? Ever tried listing your goods online (like on Amazon or eBay) or paid for ads (on Facebook or Google Shopping)? If so, the concept of the product feed will be quite familiar to you. When you know how to organise...

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Marketing in 2020: Why the Flywheel Beats the Funnel

Marketing in 2020: Why the Flywheel Beats the Funnel

Businesses have to realise one thing: times have changed, and business models are constantly evolving. Sticking to outdated ways, ignoring important shifts that have happened in the industry, is an almost surefire path to failure.  Marketers, especially, must adopt...

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Getting Started with Display Advertising

Getting Started with Display Advertising

Imagine this: A customer watches a fitness video on YouTube. Suddenly, an ad promoting running as a workout interrupts, shows a well-produced video for 15 seconds or so, and offers to help find the most comfortable sports shoes. At first, the viewer was focused on the...

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8 Things to Remember When Google Rolls Out a Core Update

8 Things to Remember When Google Rolls Out a Core Update

Google makes constant updates to its search algorithms, that it can be a challenge for Web developers to keep up with the changes. Over the past few years, the way the search engine crawls webpages has undergone seismic shifts and it has affected the ranking and...

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3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 3)

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 3)

Must-Do 3: Page Speed – Google’s Obsession Page speed is how fast a page on your site loads. It is the time it takes for a page to display all the content in a browser. Are page speed and load time on Google’s ranking factors? Well, both yes and no. According to...

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3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 2)

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 2)

For marketers and web developers, there are 3 crucial tasks for search engine optimisation that you absolutely can't overlook. Here, we’re going to cover the second of them --making your website mobile-friendly. If you haven’t read the first must-do about SSL / HTTPS,...

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3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 1)

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 1)

For marketers and web developers, there are 3 crucial tasks for search engine optimisation that you absolutely can't overlook. Skip these 3 and your website is sure to suffer from poor rankings, and consequently, lower revenue. Here, we’re going to cover the first of...

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