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Performance Max Campaigns – Everything you need to know

November was an exciting month for both advertisers and sellers. That is because we now have a new campaign type called Performance Max. As the name suggests, Google has made an effort to develop a campaign type that would help advertisers get the most out of each ad...

Meta – Everything you need to know

A long awaited event Facebook Connect 2021 not only announced changes in the company’s name to Meta, but introduced features that resembled science fiction rather than something that can realistically be accomplished today. Still, looking at the pace of technology...

Responsive Search Ads – Everything You Need To Know

Responsive Search Ads are replacing Expanded Text Ads in 2022, Google recently announced. This shouldn’t catch you by surprise. After all, that’s what Google does occasionally. That being said, now is the right time to evaluate your results and analyze your RSA to...
Marketing in a Pandemic: Keep Your Campaigns Up and Running

Marketing in a Pandemic: Keep Your Campaigns Up and Running

It has been more than 2 months since the coronavirus took control of our lives and the world has not been the same ever since. Things are quiet and eerie, markets are empty, and economies across the world are crashing. Evidently, this has also been the case with...

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COVID-19 and its Impact on eCommerce

COVID-19 and its Impact on eCommerce

The spread of the coronavirus disease has brought about a public health emergency of pandemic proportions, and with it, a looming economic crisis. With the growing number of reported cases and mounting concern over possible contamination, the virus has brought almost...

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5 Missed Metrics That Drive Conversion Rate

5 Missed Metrics That Drive Conversion Rate

Why are we still talking about conversion rates? Succeeding online as an e-commerce store requires keeping a strict track of your performance metrics at all times including conversion rates. This not only helps you evaluate your current performance but also helps you...

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Your Blueprint for a Successful eCommerce Launch

Your Blueprint for a Successful eCommerce Launch

You want to build your strategy. Find the right platform. Execute your plan to perfection. We want to help you lift your e-commerce brand and surpass the competition with the perfect ecommerce launch.  Having the right e-commerce platform in place is only the first...

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SEM Trends You Need to Know in 2020

SEM Trends You Need to Know in 2020

2020 will be a year full of challenges for e-commerce businesses! Although conventional approaches to Search Engine Marketing (SEM) will continue to be effective, advertisers will also need to be aware of the upcoming trends in the behaviour of the customers as well...

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