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Meta – Everything you need to know

A long awaited event Facebook Connect 2021 not only announced changes in the company’s name to Meta, but introduced features that resembled science fiction rather than something that can realistically be accomplished today. Still, looking at the pace of technology...

Responsive Search Ads – Everything You Need To Know

Responsive Search Ads are replacing Expanded Text Ads in 2022, Google recently announced. This shouldn’t catch you by surprise. After all, that’s what Google does occasionally. That being said, now is the right time to evaluate your results and analyze your RSA to...

How to get more out of your email marketing campaigns today

Email marketing has throughout the years gotten a reputation of being increasingly spammy with a heavy focus on sales-related content and there’s a reason for that. Most SME companies see email marketing as a place to get incremental sales going at a very reasonable...
Marketing Trends Reshaping Beauty Industry

Marketing Trends Reshaping Beauty Industry

“93% of consumers used the internet to find a local business in the last year, with 34% searching every day” Local Consumer Review Survey 2020If your business is a part of the beauty industry you must have held your breath in the past few months, wondering how...

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2021 Match Type Updates – Everything You Need To Know

2021 Match Type Updates – Everything You Need To Know

The recent change on Match Types introduced by Google is most likely the biggest one in the past few years. If you are living and breathing digital marketing, you probably already read all about it, as this is one of the hottest topics at the moment. That being said,...

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Top 10 Google Shopping Mistakes and How to Avoid Them

Top 10 Google Shopping Mistakes and How to Avoid Them

Google Shopping is bound to emerge as an important go-to channel for marketers, especially considering that the global online advertising spending is expected to reach $327.28 billion in 2019 for the reason that the key to selling online is to get your products in...

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Facebook ads – what you need to know in 2021

Facebook ads – what you need to know in 2021

It goes without saying that 2020 was a turbulent year for advertisers. What to expect for 2021 is a mystery to a large extent. But there are a few things that are likely to happen and that advertisers should factor in.  Here are some of our predictions for 2021 and...

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2021 Resolutions: Get the most of the Google Ads

2021 Resolutions: Get the most of the Google Ads

As every new year continues to be more progressive than the year before, 2020 was the most influential year on digital marketing development ever. It certainly does not change the fact that the digital marketer of 2021 needs to address constant adaptation to new...

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SEM Trends You Need to Know in 2021

SEM Trends You Need to Know in 2021

  2021 will be a new year and hopefully better year for all businesses, not just e-commerce companies! Search Engine Marketing (SEM) will continue still be on the top shelf for sales related campaign efforts, but there are several technological and behavioural...

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