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Marketing Trends Reshaping Beauty Industry
“93% of consumers used the internet to find a local business in the last year, with 34% searching every day” Local Consumer Review Survey 2020If your business is a part of the beauty industry you must have held your breath in the past few months, wondering how...
What to expect when Facebook imposes limits on the number of ads per page?
As a marketer, you need to think outside of the box, but Facebook will make you move the limits to achieve top performance. Some new announcements Facebook made are celebrated among people living and breathing digital marketing, however, others are changing the...
B2B marketing automation – getting your sales team to love it and recognise the value
One of the main obstacles for B2B marketers is to get sales onboard with the value that can be derived from marketing. Marketing automation and managing website traffic and behavior on the individual level is changing that completely right now. It is estimated that...
2021 Match Type Updates – Everything You Need To Know
The recent change on Match Types introduced by Google is most likely the biggest one in the past few years. If you are living and breathing digital marketing, you probably already read all about it, as this is one of the hottest topics at the moment. That being said,...
Top 10 Google Shopping Mistakes and How to Avoid Them
Google Shopping is bound to emerge as an important go-to channel for marketers, especially considering that the global online advertising spending is expected to reach $327.28 billion in 2019 for the reason that the key to selling online is to get your products in...
Facebook ads – what you need to know in 2021
It goes without saying that 2020 was a turbulent year for advertisers. What to expect for 2021 is a mystery to a large extent. But there are a few things that are likely to happen and that advertisers should factor in. Here are some of our predictions for 2021 and...
2021 Resolutions: Get the most of the Google Ads
As every new year continues to be more progressive than the year before, 2020 was the most influential year on digital marketing development ever. It certainly does not change the fact that the digital marketer of 2021 needs to address constant adaptation to new...
SEM Trends You Need to Know in 2021
2021 will be a new year and hopefully better year for all businesses, not just e-commerce companies! Search Engine Marketing (SEM) will continue still be on the top shelf for sales related campaign efforts, but there are several technological and behavioural...