For marketers and web developers, there are 3 crucial tasks for search engine optimisation that you absolutely can't overlook. Here, we’re going to cover the second of them --making your website mobile-friendly. If you haven’t read the first must-do about SSL / HTTPS,...

For marketers and web developers, there are 3 crucial tasks for search engine optimisation that you absolutely can't overlook. Skip these 3 and your website is sure to suffer from poor rankings, and consequently, lower revenue. Here, we’re going to cover the first of...

In 2020, expect to see e-commerce businesses adopting marketing automation in a big way, and for good reason. It is set to create many new opportunities to deliver personalised services and improve customer experience - the digital marketer's dream. But new...

More and more e-commerce companies are now turning to automation in their marketing, to optimise their processes, reduce spending, and acquire new customers more efficiently. This gives them an edge over competitors that do not adopt as readily such technologies.  If...

It’s been the biggest shopping season - ever! Are you ending December confident that you’ve hit every business goal you set out to achieve, or even better, that you’ve beat last year’s sales figures? Well done! And what better way to finish 2019 than to reflect on...

While e-commerce appears to have taken over a significant portion of the bricks-and-mortar market, most consumers are still happy to straddle offline and online channels to satisfy their buying needs. Moreover, Google reports that, this year, 76 percent of holiday...