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Top 10 Google Shopping Mistakes and How to Avoid Them

Top 10 Google Shopping Mistakes and How to Avoid Them

The key to selling online is to get your products in front of the right set of people at the right place and at the right time. Because of this, Google Shopping is bound to emerge as an important go-to channel for marketers, especially considering that the global...

7 Marketing Automation Tools Your ECommerce Business Needs Right Now

7 Marketing Automation Tools Your ECommerce Business Needs Right Now

  In a modern business market as competitive as today’s, time is of the essence. And since everyone has access to almost the same technological tools, the only thing differentiating successful businesses from the unsuccessful ones is how efficiently they allocate...

How to Double Marketing Efficiency Using Your Product Feed

How to Double Marketing Efficiency Using Your Product Feed

Ever tried listing your goods online (like on Amazon or eBay) or paid for ads (on Facebook or Google Shopping)? If so, the concept of the product feed will be quite familiar to you. When you know how to organise your product feed right, you save yourself a lot of time...

Marketing in 2020: Why the Flywheel Beats the Funnel

Marketing in 2020: Why the Flywheel Beats the Funnel

Businesses have to realise one thing: times have changed, and business models are constantly evolving. Sticking to outdated ways, ignoring important shifts that have happened in the industry, is an almost surefire path to failure.  Marketers, especially, must adopt...

Getting Started with Display Advertising

Getting Started with Display Advertising

Imagine this: A customer watches a fitness video on YouTube. Suddenly, an ad promoting running as a workout interrupts, shows a well-produced video for 15 seconds or so, and offers to help find the most comfortable sports shoes. At first, the viewer was focused on the...

8 Things to Remember When Google Rolls Out a Core Update

8 Things to Remember When Google Rolls Out a Core Update

Google makes constant updates to its search algorithms, that it can be a challenge for Web developers to keep up with the changes. Over the past few years, the way the search engine crawls webpages has undergone seismic shifts and it has affected the ranking and...

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 3)

3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 3)

Must-Do 3: Page Speed – Google’s Obsession Page speed is how fast a page on your site loads. It is the time it takes for a page to display all the content in a browser. Are page speed and load time on Google’s ranking factors? Well, both yes and no. According to...

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