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Top 10 Google Shopping Mistakes and How to Avoid Them

Top 10 Google Shopping Mistakes and How to Avoid Them

The key to selling online is to get your products in front of the right set of people at the right place and at the right time. Because of this, Google Shopping is bound to emerge as an important go-to channel for marketers, especially considering that the global...

Amazon Marketing: Winning the Online Marketplace

Amazon Marketing: Winning the Online Marketplace

The extensive social distancing measures imposed across the world have forced most businesses to shift into a teleworking environment, which they were in no way prepared for. This dynamic nature of the situation has created much uncertainty for the employees as they find themselves completely lost on how to cope with the changes and continue working in such conditions.
Managing a remote digital marketing team and constantly motivating them to work at their full productivity amidst all of this can be extremely difficult. Yet, working on all such challenges with optimism and creativity can help find a way out.

Managing a Remote Digital Marketing Team in COVID 19

Managing a Remote Digital Marketing Team in COVID 19

The extensive social distancing measures imposed across the world have forced most businesses to shift into a teleworking environment, which they were in no way prepared for. This dynamic nature of the situation has created much uncertainty for the employees as they find themselves completely lost on how to cope with the changes and continue working in such conditions.
Managing a remote digital marketing team and constantly motivating them to work at their full productivity amidst all of this can be extremely difficult. Yet, working on all such challenges with optimism and creativity can help find a way out.

Now Live Streaming: Your E-Commerce Campaign

Now Live Streaming: Your E-Commerce Campaign

Most e-commerce businesses have embraced the power of video advertising in engaging audiences and building brand trust. And a new trend in video advertising that has been getting much attention lately is live streaming e-commerce.  Live streaming e-commerce is...

How to Manage Your PPC Campaigns amidst the COVID-19 Crisis

How to Manage Your PPC Campaigns amidst the COVID-19 Crisis

Most e-commerce businesses are seeing spikes in traffic but can’t capitalise on the windfall, due to severe shortage of capital. Even Google and Facebook are expected to lose over $44 billion in ad revenues this year due to the global shutdown.  Are you spending a...

COVID-19 and Search Engine Optimization

COVID-19 and Search Engine Optimization

The COVID-19 crisis has driven the online community towards e-commerce, creating more organic traffic than many companies can handle right now. On the other hand, this trend also creates an opportunity for marketers to attract new leads, with the right SEO techniques....

Marketing in a Pandemic: Keep Your Campaigns Up and Running

Marketing in a Pandemic: Keep Your Campaigns Up and Running

It has been more than 2 months since the coronavirus took control of our lives and the world has not been the same ever since. Things are quiet and eerie, markets are empty, and economies across the world are crashing. Evidently, this has also been the case with...

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