News Articles
Responsive Search Ads – It’s happening
Responsive Search Ads - It's happeningResponsive Search Ads are replacing Expanded Text Ads in 2022, Google recently...
How to get more out of your email marketing campaigns today
Email marketing has throughout the years gotten a reputation of being increasingly spammy with a heavy focus on...
Benefiting From Increased E-Commerce Sales During Covid-19
Global retail E-commerce sales grew by 27.6% in 2020 *1). This was a significant uplift compared to 12.5% in 2019 *1)....
B2B marketing automation – getting your sales team to love it and recognise the value
One of the main obstacles for B2B marketers is to get sales onboard with the value that can be derived from marketing....
2021 Match Type Updates – Everything You Need To Know
The recent change on Match Types introduced by Google is most likely the biggest one in the past few years. If you are...
Top 10 Google Shopping Mistakes and How to Avoid Them
Top 10 Google Shopping mistakes and how to avoid themGoogle Shopping is bound to emerge as an important go-to channel...
Facebook ads – what you need to know in 2021
It goes without saying that 2020 was a turbulent year for advertisers. What to expect for 2021 is a mystery to a large...
2021 Resolutions: Get the most of the Google Ads
As every new year continues to be more progressive than the year before, 2020 was the most influential year on digital...
SEM Trends You Need to Know in 2021
SEM Trends You Need to Know in 20212021 will be a new year and hopefully a better year for all businesses, not just...
Apple IOS14 tracking prompt update announced for early 2021 – what we know so far
IOS14 - What’s happening? The main feature of the IOS14 update is for developers to seek permission to track...
Secrets to Making it Big on Amazon
Amazon has come a long way from its humble beginnings as an online bookstore back in 1994. In the first three fiscal...
Amazon Marketing: Winning the Online Marketplace
The key to success on any online marketplace lies in two things: first, how well you are able to maximise your...