News Articles
B2B marketing automation – getting your sales team to love it and recognise the value
One of the main obstacles for B2B marketers is to get sales onboard with the value that can be derived from marketing....
2021 Match Type Updates – Everything You Need To Know
The recent change on Match Types introduced by Google is most likely the biggest one in the past few years. If you are...
Top 10 Google Shopping Mistakes and How to Avoid Them
Top 10 Google Shopping mistakes and how to avoid themGoogle Shopping is bound to emerge as an important go-to channel...
3 SEO Must-Dos You Should Have Done 2 Years Ago (Part 1)
For marketers and web developers, there are 3 crucial tasks for search engine optimisation that you absolutely can't...
What’s Next in Marketing Automation? Top 11 Trends to Watch in 2020 (Part 2)
In 2020, expect to see e-commerce businesses adopting marketing automation in a big way, and for good reason. It is...
What’s Next in Marketing Automation? Top 11 Trends to Watch in 2020 (Part 1)
More and more e-commerce companies are now turning to automation in their marketing, to optimise their processes,...
Catch These 10 Biggest E-commerce Errors Before They Happen
It’s been the biggest shopping season - ever! Are you ending December confident that you’ve hit every business goal...
Last-Minute Tips to Drive Omnichannel Holiday Traffic
While e-commerce appears to have taken over a significant portion of the bricks-and-mortar market, most consumers are...
Here’s Why Google Showcase Shopping Ads are Good for Your ROAS
When Showcase ads for Google Shopping were launched back in 2016. many e-commerce players expected it to be a game...
Is Your E-commerce Site Ready for the Holidays?
The holidays are almost upon us and before we know it, consumers will be diving right into full-on shopping mode. When...
Mobile CRO: How to Future-Proof Your Conversion Funnel
Is your conversion funnel truly leak-free? Right now, there are about 5.11 billion mobile phone owners worldwide. If...
4 Ways You Can Make Your Conversion Funnel Leak-Proof
No business can ever convert all of its leads all of the time. Take e-commerce, for example. With new technologies and...