News Articles

Why SMBs are struggling with the “death spiral” and must-dos to turn it around

The death spiral explainedA "death spiral" in business describes a downward cycle of negative events that can ultimately lead to an organization's failure. This vicious cycle can result from financial decline, operational inefficiencies, or poor strategic decisions....

6 SEO Strategies for E-Commerce to Succeed in AI-Driven Search

AI-driven search engines prioritize qualityThe advent of AI tools has transformed content creation in the e-commerce space, empowering brands to scale their efforts like never before. With platforms like ChatGPT and Jasper, businesses can swiftly generate thousands of...

Search Engine Traffic is predicted to drop 25% by 2026 – here’s how advertisers can prepare paid search marketing for the AI era

Traditional search traffic expected to drop significantlyGartner predicts a decline of 25% in traditional search traffic by 2026, as AI-powered search platforms like ChatGPT and Google's Search Generative Experience (SGE), AI Overviews, gain prominence. Google's...

Navigating the Future of Google Ads: Key AI Insights for Advertisers

Objective This article delves into the critical areas where AI is making an impact on paid search: Advertisers should be aware of these key developments to optimize their strategies effectively. Introduction In the dynamic world of digital marketing,...