Why are we still talking about conversion rates? Succeeding online as an e-commerce store requires keeping a strict track of your performance metrics at all times including conversion rates. This not only helps you evaluate your current performance but also helps you...
Is your conversion funnel truly leak-free? Right now, there are about 5.11 billion mobile phone owners worldwide. If you provide anything less than a seamless experience between desktop and mobile, you are losing out on massive potential sales. In this article, we...
No business can ever convert all of its leads all of the time. Take e-commerce, for example. With new technologies and platforms emerging every day, the environment has become so dynamic that there is bound to be a cheaper product somewhere, a bigger competitor, or a...
Every e-commerce business spends thousands of dollars and hours to generate leads. But the fact is that not every lead will convert. Conversion rate optimisation helps reduce these drop-offs while at the same time increasing your revenues. It’s about testing which...
In 2019, maybe even more so, the best place to hide a dead body is (still) page two of Google. The author of this popular meme is still unknown, but the fact remains: page one visibility is the only result that counts. Thus, e-commerce site owners, web developers, and...
Try a combination of the four strategies we discussed in this blog post, to help you find your sweet spot. Planning to increase your advertising budget to give your traffic-generating campaign a much-needed boost? Digital Excellence can help you get the most out of...
