News Articles
Facebook ads – what you need to know in 2021
It goes without saying that 2020 was a turbulent year for advertisers. What to expect for 2021 is a mystery to a large...
2021 Resolutions: Get the most of the Google Ads
As every new year continues to be more progressive than the year before, 2020 was the most influential year on digital...
SEM Trends You Need to Know in 2021
SEM Trends You Need to Know in 20212021 will be a new year and hopefully a better year for all businesses, not just...
Is Your Website Content Optimised for Conversion? Test It Out
Every e-commerce business spends thousands of dollars and hours to generate leads. But the fact is that not every lead...
Launch Your App and Get Thousands of Downloads in a Month
For digital companies, mobile applications are an important investment - a means to build their brand anytime...
Map Out Your Website’s Conversion Funnel in 3 Steps
How do you get from touchpoint to conversion? As marketing theory tells us, it comes down to identifying the right...
3 Quick Ways Marketing Automation Can Personalise Customer Experience
Marketing automation has become essential to the overall success of e-commerce sites. Today, about 80% of businesses...
Top 7 E-Commerce Store UX Mistakes that Kill Your Conversion
In 2019, maybe even more so, the best place to hide a dead body is (still) page two of Google. The author of this...
4 Surefire Ways to Optimise Advertising Costs on Amazon
Every e-commerce vendor on Amazon has had to deal with the ACoS question: Should we keep our Advertising Cost...
Social Media Drives E-Commerce Sales – and We Have Proof
Global e-commerce is turning hypercompetitive - and fast. In 2019, it is expected to rise by 20.7%, for a tidy sum of...
Secrets to Making it Big on Amazon
Amazon has come a long way from its humble beginnings as an online bookstore back in 1994. In the first three fiscal...
4 Must-Know Conversion Rate Optimisation Strategies in 2019
Try a combination of the four strategies we discussed in this blog post, to help you find your sweet spot. Planning to...