Amazon has come a long way from its humble beginnings as an online bookstore back in 1994. In the first three fiscal quarters of 2020, the e-commerce giant generated over US$260 billion in revenue(CNBC.com). Their projections of the final quarter of 2020 is as high as...
The key to success on any online marketplace lies in two things: first, how well you are able to maximise your listings’ visibility on the marketplace, and second, how likely your prospects are to convert once they have discovered your products. But here’s the thing:...
Every e-commerce vendor on Amazon has had to deal with the ACoS question: Should we keep our Advertising Cost of Sales high or low? ACoS, after all, is the one metric that many advertisers focus on, as it directly measures the success of Amazon ads. This...
Amazon has come a long way from its humble beginnings as an online bookstore back in 1994. In the first three fiscal quarters of 2020, the e-commerce giant generated over US$260 billion in revenue(CNBC.com). Their projections of the final quarter of 2020 is as high as...
