Is your conversion funnel truly leak-free? Right now, there are about 5.11 billion mobile phone owners worldwide. If...
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Why SMBs are struggling with the “death spiral” and must-dos to turn it around
The death spiral explainedA "death spiral" in business describes a downward cycle of negative events that can...
6 SEO Strategies for E-Commerce to Succeed in AI-Driven Search
AI-driven search engines prioritize qualityThe advent of AI tools has transformed content creation in the e-commerce...
Search Engine Traffic is predicted to drop 25% by 2026 – here’s how advertisers can prepare paid search marketing for the AI era
Traditional search traffic expected to drop significantlyGartner predicts a decline of 25% in traditional search...
Navigating the Future of Google Ads: Key AI Insights for Advertisers
Objective This article delves into the critical areas where AI is making an impact on paid search: Advertisers...
Google Analytics is deemed illegal – are you in trouble?
What is happening with Google Analytics? During the course of 2022, there have been several rulings in European...
Business Intelligence
Business intelligenceInsights that make a difference at your fingertips, enabling you to make smart decisions in...
Digital Maturity Benchmarking
Digital maturity benchmarkingFind out how you measure up compared with others in your industry and work with us to...
Performance Max Campaigns – Everything you need to know
November was an exciting month for both advertisers and sellers. That is because we now have a new campaign type...
Responsive Search Ads – It’s happening
Responsive Search Ads - It's happeningResponsive Search Ads are replacing Expanded Text Ads in 2022, Google recently...