Product Feed: Win on Every Marketplace

Managing multiple storefronts just got easier, faster, and more efficient with product feed management.

Are you applying the same product feed across multiple marketplaces?


Google Shopping Product Feed


Amazon Product Feed


Facebook Product Feed

Every platform is different – make sure your product feed is streamlined for success.

Product feeds are at least 50% of the value creation when working product feed related campaigns.

Getting your product feed customised correctly and you’re on your way to a successful campaign on Google Shopping, Amazon, Facebook, eBay, and any other e-commerce retailer, advertising aggregator, online store, or product comparison website.

Digital Excellence will configure your product feed based on individual platform needs and scale efforts by applying rule based and automated algorithms.

Product Feed Management: What We Offer

Multiple Platforms

We boost your online visibility in Google product listing ads, Facebook dynamic product ads, and every other advertising channel that counts.

Product Feed Optimisation

We format your product feeds to get search engines to find you and help you achieve your sales goals. Meaning, no more manual feed management to hamper scalability.

Custom Filtering

Some marketplaces may work only for certain SKUs. But we filter your product feed for specific brands, categories, keywords, price points, and more.

How we did it for Vårdväskan







Put Your Product Feed to Work

1.     Price Comparison Analysis

How do you fare against other merchants? Are you pricing yourself out of the game? Thas why we scan Google and every other search engine for products similar to yours, to ensure that your prices are competitive enough.

2.     Data Accuracy 

What about product stockouts or price changes? Seasonal sales? New product launches? If those are your concerns, you should know that the feed will be kept up-to-date as often as possible with a simple delta file.

3.     Category Mapping

We start with your master list. From there, we map your website categories to every single comparison shopping engine you want to use to get your brand out there.

4.     Rule Based Optimisation Based on Behaviour

Google will track your customers’ behaviour and place matching ads in appropriate places. However they’re not the only search engine or platform that does this. But they can only do what they do, if your product feed is including the right data.

5.     Granular Reporting

We track the movement of your products on every shopping portal you leverage for marketing and then, provide real-time reports on their performance, right down to the last click.

Learn more with us

We make sure you are on top of the most recent developments

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Meet Our Satisfied Clients

“Digital Excellence knows how to scale revenue while optimising ROI. And that growth is getting better and better the more we work with Peter and his team. Always at the cutting edge of digital marketing, making sure we take advantage of the highest revenue generating strategies, we owe a significant part of our internationalisation and growth velocity to Peter's Digital Excellence.”

— Lasse. Nielsen Owner of RackBuddy

“Digital Excellence is a strong partner who manages to simplify what we consider to be gibberish. Our sales and business are growing steadily every week thanks to Digital Excellence. They have my warmest recommendations.”

- Eric Thürmer, Owner of Danish Tools

“We have worked closely with Digital Excellence for more than 7 years now across Search and Social Media and have produced solid results always. They understand the product and our business model, both on our home market as well as across markets abroad.If you are selling online, I recommend reaching out to Peter and his team.”

— Søren Christian Rix. Owner of Cofman

“As part of our marketing objectives, it is critically important that we continuously work on improving the effectiveness of our online campaigns. Digital Excellence understands our needs and provides us with stellar professional display creatives that give us branding consistency and incremental performance uplifts.”

- Thomas Røhr Kristiansen,

“I have had the pleasure of working with Peter and Digital Excellence for two years now. They have helped in organising and developing our AdWords campaigns in the US and Sweden. We have seen a rise of 170% in CTR during this period. With our offline conversion tracking setup, we can now connect our online marketing costs with the revenue our sales team is driving and have full transparency of our return on ad-spend. Working with Peter is always inspiring. He is a great soundboard and he sees opportunities instead of barrriers. I can highly recommend Peter and Digital Excellence.”

- Lea Kerff Tjellesen, Pronestor

“I would like to extend my warmest recommendations to Peter and Digital Excellence. I have worked closely with Peter and his team to better reap the benefits of our online strategy. + We now have a set up that can easily be scaled back and forth according to what marketing objectives we have at specific times. We have seen solid results and can hereby highly recommend working Peter on online strategy and performance solutions for other startups and other companies with specific requirements.”

- Valerio Sandri, Minbildinbil

“Digital Excellence is a great partner. They always take the extra time to explain how things are working and what we can do ourselves to improve our webpage. They have optimized our online sale and given us the tools to be even more present online. We trust in Digital Excellence to always deliver the best result and give them our highest recommendations!”

— Charlotte Sundsvald Christensen, Rejsecenter Norge

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