Crack the Code of Bid Management

Learn the Secrets to Paid Search Campaign Success

Bid High or Bid Low?

Shoppers go to Google for one thing: to find information and eventually make a purchase. You and other businesses compete for this solution-seeking audience, wanting to quickly capture and lead them to your e-commerce site, where you can more easily engage and convert them. First-mover advantage is everything.

We optimise your Google Shopping campaigns to bring in sales while also making sure that you can get the most out of your ad spend. By managing your bid rates at auction, you can get maximum conversions, without going over budget.

What We Offer

Product Feed Optimisation

We assess all your listings and find
problem areas where recalibration
may be necessary, in order to
maximise your online visibility.

Goal-Driven Bidding

We help build your bid strategy
based on your unique advertising needs,
whether you’re going for views, clicks,
impressions, or conversions.

Smart Bidding

We leverage machine learning
technologies at auction, for frictionless
conversions. Perfect for marketers that
want quick results and a boost in ROI.

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YOY REVENUE

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ROAS

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CPA

Bid Management to Boost Performance in Less Time

  1. Analytics Audit
    Google Analytics is an important tool to keep on hand, if you want to properly track results, but also to plan your bidding moves. As we consider any bid adjustments, we perform an analytics audit, so you can make informed decisions.
  2. Attribution Modeling
    We uncover the trends in your best-performing keywords and develop an attribution model for all the terms that will be used in your campaign. This way, we can help you allocate the right budget to the right keywords, and make every advertising dollar count.
  3. Smart Audience Targeting
    The campaigns we set up aim at only your best segments, wherever they may be placed in your funnel. For example, customers who are already aware of your brand should require less effort to convert, and we take advantage of that opportunity.
  4. Multiple Campaigns
    Every campaign has its own set of goals that are unique to your business needs. For best results, we develop multiple campaigns based on your performance targets and switch between them as often as necessary.
  5. Real-Time Tracking and Reporting
    We apprise you of progress via regular reports, even real-time updates, if necessary. By doing so, we can incorporate your feedback as we make adjustments in your bids and campaigns.

Meet Our Satisfied Clients

“Digital Excellence is a strong partner who manages to simplify what we consider to be gibberish. Our sales and business are growing steadily every week thanks to Digital Excellence. They have my warmest recommendations.”

– Eric Thürmer, Danish Tools

“As part of our marketing objectives, it is critically important that we continuously work on improving the effectiveness of our online campaigns. Digital Excellence understands our needs and provides us with stellar professional display creatives that give us branding consistency and incremental performance uplifts.”


– Thomas Røhr Kristiansen, Dating.dk

“I have had the pleasure of working with Peter and Digital Excellence for two years now. They have helped in organising and developing our AdWords campaigns in the US and Sweden. We have seen a rise of 170% in CTR during this period. With our offline conversion tracking setup, we can now connect our online marketing costs with the revenue our sales team is driving and have full transparency of our return on ad-spend. Working with Peter is always inspiring. He is a great soundboard and he sees opportunities instead of barrriers. I can highly recommend Peter and Digital Excellence.”

– Lea Kerff Tjellesen, Pronestor

“I would like to extend my warmest recommendations to Peter and Digital Excellence. I have worked closely with Peter and his team to better reap the benefits of our online strategy. + We now have a set up that can easily be scaled back and forth according to what marketing objectives we have at specific times. We have seen solid results and can hereby highly recommend working Peter on online strategy and performance solutions for other startups and other companies with specific requirements.”

– Valerio Sandri, Minbildinbil

“Digital Excellence is a great partner. They always take the extra time to explain how things are working and what we can do ourselves to improve our webpage. They have optimized our online sale and given us the tools to be even more present online. We trust in Digital Excellence to always deliver the best result and give them our highest recommendations!”

— Charlotte Sundsvald Christensen, Rejsecenter Norge

“Digital Excellence knows how to scale revenue while optimising ROI. And that growth is getting better and better the more we work with Peter and his team. Always at the cutting edge of digital marketing, making sure we take advantage of the highest revenue generating strategies, we owe a significant part of our internationalisation and growth velocity to Peter’s Digital Excellence.”

— Lasse. Nielsen RackBuddy

Want to work with us? Let’s talk.

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