If you have a great product, run marketing campaigns one after the other, and offer discounts across all your stores, are you guaranteed to gain new customers by the droves? Any e-commerce company will know from experience that customer acquisition can be quite the...
Marketers are some of the biggest users of technology, especially as the volume of data on marketing campaigns, sales leads, and customer behaviour has increased exponentially in the last few years, But nothing has disrupted the business landscape more than marketing...
