How do you get from touchpoint to conversion? As marketing theory tells us, it comes down to identifying the right...
Digital Marketing Strategy Articles
6 Revenue Streams Hidden in Your E-commerce Data – and How to Unlock Them
Hitting revenue goals consistently can be a challenge for any e-commerce site. And when you see a slight dip in your...
A Quick Guide to Measuring Your Marketing Investments
Online marketing has come a long way from the days of banner and popup advertising. Today, it’s still all about...
How to Optimise Your Conversion Funnel in 4 Steps
If you have a great product, run marketing campaigns one after the other, and offer discounts across all your stores,...
You may also like…
Using Social Media for Business? 10 New Strategies to Try in 2020
With each year, social media is rapidly turning into an advertising beast of its own. Pick any social media platform...
Marketing in 2020: Why the Flywheel Beats the Funnel
Businesses have to realise one thing: times have changed, and business models are constantly evolving. Sticking to...
Catch These 10 Biggest E-commerce Errors Before They Happen
It’s been the biggest shopping season - ever! Are you ending December confident that you’ve hit every business goal...