Google Analytics is deemed illegal – are you in trouble?

Google Analytics is deemed illegal – are you in trouble?

Google Analytics is deemed illegal – are you in trouble? Peter Crone CEO Digital Excellence LinkedIn What is happening with Google Analytics?   During the course of 2022, there have been several rulings in European national courts against using Google...
Marketing Trends Reshaping Beauty Industry

Marketing Trends Reshaping Beauty Industry

“93% of consumers used the internet to find a local business in the last year, with 34% searching every day” Local Consumer Review Survey 2020 If your business is a part of the beauty industry you must have held your breath in the past few months, wondering how...
Managing a Remote Digital Marketing Team in COVID 19

Managing a Remote Digital Marketing Team in COVID 19

The extensive social distancing measures imposed across the world have forced most businesses to shift into a teleworking environment, which they were in no way prepared for. This dynamic nature of the situation has created much uncertainty for the employees as they...
Now Live Streaming: Your E-Commerce Campaign

Now Live Streaming: Your E-Commerce Campaign

Most e-commerce businesses have embraced the power of video advertising in engaging audiences and building brand trust. And a new trend in video advertising that has been getting much attention lately is live streaming e-commerce.  Live streaming e-commerce is...
How to Manage Your PPC Campaigns amidst the COVID-19 Crisis

How to Manage Your PPC Campaigns amidst the COVID-19 Crisis

Most e-commerce businesses are seeing spikes in traffic but can’t capitalise on the windfall, due to severe shortage of capital. Even Google and Facebook are expected to lose over $44 billion in ad revenues this year due to the global shutdown.  Are you spending a...
Marketing in a Pandemic: Keep Your Campaigns Up and Running

Marketing in a Pandemic: Keep Your Campaigns Up and Running

It has been more than 2 months since the coronavirus took control of our lives and the world has not been the same ever since. Things are quiet and eerie, markets are empty, and economies across the world are crashing. Evidently, this has also been the case with...