Vinmager.dk

Increased overall sales by 75% the first 6 months of 2014

Vinmager.DK, a website selling wine producing items and wine stocks for wine hobby enthusiasts, had during high season of 2012 and 2013 tested paid search as a way to increase sales while still keeping an eye on overall profitability.

As very few sales had been derived from the efforts, Vinmager.dk decided to take Digital Excellence on to see what they could make out of it.

Approach

Vinmager.DK, a website selling wine producing items and wine stocks for wine hobby enthusiasts, had during high season of 2012 and 2013 tested paid search as a way to increase sales while still keeping an eye on overall profitability. As very few sales had been derived from
the efforts, Vinmager.dk decided to take Digital Excellence on to see what they could make out of it.

What was done

  • All relevant aspects of search terms were covered with relevant keywords.
  • The AdWords account structure was expanded with tightly themed ad groups covering each product – deeplinked and all with customised adtexts.
  • Bidding was done according to sales value, not amount of transactions.
  • Negative Keywords were added to focus on relevant and targeted search terms and to exclude but not same type of products.

Results

The results were significant. Over the course of the first half of 2014 compared to first half of 2013.

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