The holidays are almost upon us and before we know it, consumers will be diving right into full-on shopping mode. When that happens, expect to find retailers everywhere battling for a share of Christmas revenues. Is your e-commerce site ready? But it’s only November...
For digital companies, mobile applications are an important investment – a means to build their brand anytime and anywhere, engage existing audiences, and expand their user base. But running an app install campaign is no mean feat; between Google Play...
How do you get from touchpoint to conversion? As marketing theory tells us, it comes down to identifying the right target market and crafting the best strategy and content to reach and nurture them. But that’s just the beginning. Once your ad campaign is out there,...
Hitting revenue goals consistently can be a challenge for any e-commerce site. And when you see a slight dip in your numbers, the typical knee-jerk reaction might be to cut certain costs or even to increase prices, in order to improve your margins. But what many...
Online marketing has come a long way from the days of banner and popup advertising. Today, it’s still all about targeting but, at the same time, also about ubiquitousness. As Mary Meeker put it, advertisers need to “proactively plant” themselves wherever the consumers...
