Capture Seasonal Traffic

Seasonal traffic: Shopping season again? Optimise your website for success – without breaking the bank

Seasonal traffic: Grow Your Seasonal Retail Business

At certain times of the year, consumers will shop ‘til they drop. And with high product demand comes heavy competition for share of wallet. You want a foolproof Google Shopping strategy to capture as much of that traffic and drive it to your e-commerce store.

We will help you build a powerful funnel, to help you find your best customers, manage the massive inflow, and increase category sales. And as you sell your products through each of your channels, you can provide a consistent omni-channel experience for maximum retention.

Seasonal traffic: What We Offer

Ad Campaign Setup

Advertising your products starts with
picking the right set of keywords. For best
results, we use only high-performing
terms that will work for your brand.

Personalised Merchandising

How to match products to shoppers?
We remove the guesswork and use
behavioural and contextual data
analysis on individual prospects.

Shopping SEO

We optimise your ads and product
feeds for Google Shopping, to drive heavy
seasonal traffic towards your website
and away from your competitors.







Turn Seasonal Shoppers Into Year-Round Customers

  1.      Cross-Channel Marketing
    Seasonal traffic can come from practically anywhere. We get each one of your storefronts ready to make a sale, whether by mobile, chatbot, bricks-and-mortar, or whichever channel they might prefer. Never miss a sale again!
  2.      Mobile Optimisation 
    More than 90% of shoppers are using handheld devices for making online purchases. We optimise your mobile channel, so you can capture every single lead that comes through. Anytime, anywhere retail.
  3.      Automated Recommendations
    Why sell just one product when you can combine several into the perfect mix your customer is looking for? From related items to checkout suggestions, we help you use your data to group your SKUs into packages that your prospects can’t resist buying.
  4.      Bidding Strategy
    When running your ad campaign, making the optimal bid is the most important determinant of your ROI. We develop the best bidding strategy on Google Shopping, to let you get the most out of your ad spend.
  5.      Performance Tracking
    Monitor the performance of your ad campaign from start to finish and at key points in between. Making timely tweaks to fine-tune your strategy increases your chances of success, giving you a bigger bank for your buck.

Meet Our Satisfied Clients

“Digital Excellence knows how to scale revenue while optimising ROI. And that growth is getting better and better the more we work with Peter and his team. Always at the cutting edge of digital marketing, making sure we take advantage of the highest revenue generating strategies, we owe a significant part of our internationalisation and growth velocity to Peter's Digital Excellence.”

— Lasse. Nielsen Owner of RackBuddy

“Digital Excellence is a strong partner who manages to simplify what we consider to be gibberish. Our sales and business are growing steadily every week thanks to Digital Excellence. They have my warmest recommendations.”

- Eric Thürmer, Owner of Danish Tools

“We have worked closely with Digital Excellence for more than 7 years now across Search and Social Media and have produced solid results always. They understand the product and our business model, both on our home market as well as across markets abroad.If you are selling online, I recommend reaching out to Peter and his team.”

— Søren Christian Rix. Owner of Cofman

“As part of our marketing objectives, it is critically important that we continuously work on improving the effectiveness of our online campaigns. Digital Excellence understands our needs and provides us with stellar professional display creatives that give us branding consistency and incremental performance uplifts.”

- Thomas Røhr Kristiansen,

“I have had the pleasure of working with Peter and Digital Excellence for two years now. They have helped in organising and developing our AdWords campaigns in the US and Sweden. We have seen a rise of 170% in CTR during this period. With our offline conversion tracking setup, we can now connect our online marketing costs with the revenue our sales team is driving and have full transparency of our return on ad-spend. Working with Peter is always inspiring. He is a great soundboard and he sees opportunities instead of barrriers. I can highly recommend Peter and Digital Excellence.”

- Lea Kerff Tjellesen, Pronestor

“I would like to extend my warmest recommendations to Peter and Digital Excellence. I have worked closely with Peter and his team to better reap the benefits of our online strategy. + We now have a set up that can easily be scaled back and forth according to what marketing objectives we have at specific times. We have seen solid results and can hereby highly recommend working Peter on online strategy and performance solutions for other startups and other companies with specific requirements.”

- Valerio Sandri, Minbildinbil

“Digital Excellence is a great partner. They always take the extra time to explain how things are working and what we can do ourselves to improve our webpage. They have optimized our online sale and given us the tools to be even more present online. We trust in Digital Excellence to always deliver the best result and give them our highest recommendations!”

— Charlotte Sundsvald Christensen, Rejsecenter Norge

Want to work with us? Let’s talk.

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