It’s Now Free to Sell on Google. Ready?

Get maximum e-commerce exposure at zero upfront cost

Scale Your Market Reach in a Big Way – for Free

If you’re an e-commerce retailer in the U.S., get excited because you’re about to ramp up your market reach in a big way. Starting in late April 2020, you will be able to advertise on Google Shopping, at no cost! (For all you non-U.S.-based sellers, you, too, will get your chance before the year ends.)

Is your online presence fully configured for this once-off opportunity? Are you prepared to compete with the savviest paid advertisers? Whether you’re new to Google Shopping and want to get your shop in shape or if you know your way around the Merchant Center but are struggling to navigate the so-called “new normal”, Digital Excellence is here to help.

What We Offer

Surfaces Across Google

We display your products to your best customers on every Google channel: Images, Shopping, Lens, and Search.

Structured Data Markup

We enable your chosen categories and products to be discovered, without having to opt into Surfaces Across Google.

Data Feed Formatting

We get your feed attributes in shape for both standard and enhanced listings on Google Shopping.







Make Products 10X More Discoverable


  1. ROAS-Driven Strategy
    Now that you can list on Google Shopping for free, any sales you make is practically gravy, right? On the surface, that may be so. But what if you run paid ads, too? Might there be a better way to manage your free listings, so that the two types fully complement and not cannibalise each other’s revenues?
  2. Product Feed Optimisation
    We put in the usual professional work, as if it was just any other paid ad campaign. We still analyse your product feed to ensure its compatibility with the Google algorithm and pick the keywords most likely to drive traffic to you.
  3. Content-Rich Listings
    Keyword optimisation is everything, even for free listings – perhaps, even more so. At the end of the day, it’s about providing customers with a seamless buyer journey. And it’s the first step to become eligible for enhanced listings on Shopping.
  4. Select Feed Destinations
    On the off-chance that free listings are not quite a match for your brand, we can assist in configuring your account, to pick and choose only the Google programs where you prefer to participate.
  5. Google Shopping Integrations

    Google has partnered with PayPal and popular third-party platforms to help vendors better manage their e-commerce processes. We bring you across this transition to guarantee a most convenient, end-to-end experience for your buyers.


Meet Our Satisfied Clients

“Digital Excellence is a strong partner who manages to simplify what we consider to be gibberish. Our sales and business are growing steadily every week thanks to Digital Excellence. They have my warmest recommendations.”

– Eric Thürmer, Danish Tools

“As part of our marketing objectives, it is critically important that we continuously work on improving the effectiveness of our online campaigns. Digital Excellence understands our needs and provides us with stellar professional display creatives that give us branding consistency and incremental performance uplifts.”

– Thomas Røhr Kristiansen,

“I have had the pleasure of working with Peter and Digital Excellence for two years now. They have helped in organising and developing our AdWords campaigns in the US and Sweden. We have seen a rise of 170% in CTR during this period. With our offline conversion tracking setup, we can now connect our online marketing costs with the revenue our sales team is driving and have full transparency of our return on ad-spend. Working with Peter is always inspiring. He is a great soundboard and he sees opportunities instead of barrriers. I can highly recommend Peter and Digital Excellence.”

– Lea Kerff Tjellesen, Pronestor

“I would like to extend my warmest recommendations to Peter and Digital Excellence. I have worked closely with Peter and his team to better reap the benefits of our online strategy. + We now have a set up that can easily be scaled back and forth according to what marketing objectives we have at specific times. We have seen solid results and can hereby highly recommend working Peter on online strategy and performance solutions for other startups and other companies with specific requirements.”

– Valerio Sandri, Minbildinbil

“Digital Excellence is a great partner. They always take the extra time to explain how things are working and what we can do ourselves to improve our webpage. They have optimized our online sale and given us the tools to be even more present online. We trust in Digital Excellence to always deliver the best result and give them our highest recommendations!”

— Charlotte Sundsvald Christensen, Rejsecenter Norge

“Digital Excellence knows how to scale revenue while optimising ROI. And that growth is getting better and better the more we work with Peter and his team. Always at the cutting edge of digital marketing, making sure we take advantage of the highest revenue generating strategies, we owe a significant part of our internationalisation and growth velocity to Peter’s Digital Excellence.”

— Lasse. Nielsen RackBuddy

Want to work with us? Let’s talk.

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