Digital Marketing in a Time of Crisis
Focus on brand lift to protect your market share
When Others Scale Back, We Say Double Down
The coronavirus pandemic. Who could have predicted a health crisis of such unprecedented proportions? No business could have seen it coming or planned ahead, in order to mitigate the virus’s full impact.
With strict social distancing measures in place everywhere, consumers are a captive audience. These days, they spend more hours on their devices and consume more media content than they ever did before. But while traffic may be up, for most businesses, conversions are down to nil, save for a handful of product categories deemed essential for day-to-day, quarantined living.
Thus, the entire world looks to ecommerce providers to step up and keep the flow of goods going, as bricks-and-mortar retail has practically ground to a halt. And the onus is now on marketers to respond to the sudden, sharp demand – and perhaps in more than a few cases, to keep their own businesses afloat.
What We Offer
Now is not the time to cut back on ads. Get more click share, as fewer brands compete for a much wider audience.
We pick the best terms to use in content marketing, so you can reach more prospects at the top of the funnel.
We use captivating visuals to compete for eyeballs against the usual competition, as well as with the always-on news cycles.
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Mastering Your Digital Marketing Mix
- TOFU Focus
Do your TOFU marketing right. In the face of a grave health threat and a looming economic recession, acquisition, not activation, is the name of the game. We employ the most irresistible lead magnets, to help you start the conversation with your ideal leads.
- Display Advertising
Think fast, move faster! While the competition is back on the drawing board reworking their five-year plans, get your brand out there right now, in front of an audience that is actively seeking for solutions to their most urgent needs.
- Customer Education
What is their biggest pain point and how can you help? We leverage visually compelling channels like social media to catch the attention of your leads and introduce them to your brand.
- Highly Engaging Social Content
Social distancing need not be so antisocial. Millions around the world are experiencing the work-from-home lifestyle for the first time. This can be unnerving for many people, as the end of the crisis is yet uncertain. Use your social content to uplift self-isolated individuals and build brand awareness in the process.
- Branding Analytics
How will you measure engagement – through views and impressions? The number of unique users? Lift in ad recall? See how your marketing efforts are contributing to brand awareness.
Meet Our Satisfied Clients
“As part of our marketing objectives, it is critically important that we continuously work on improving the effectiveness of our online campaigns. Digital Excellence understands our needs and provides us with stellar professional display creatives that give us branding consistency and incremental performance uplifts.”
– Thomas Røhr Kristiansen, Dating.dk
“I have had the pleasure of working with Peter and Digital Excellence for two years now. They have helped in organising and developing our AdWords campaigns in the US and Sweden. We have seen a rise of 170% in CTR during this period. With our offline conversion tracking setup, we can now connect our online marketing costs with the revenue our sales team is driving and have full transparency of our return on ad-spend. Working with Peter is always inspiring. He is a great soundboard and he sees opportunities instead of barrriers. I can highly recommend Peter and Digital Excellence.”
– Lea Kerff Tjellesen, Pronestor
“I would like to extend my warmest recommendations to Peter and Digital Excellence. I have worked closely with Peter and his team to better reap the benefits of our online strategy. + We now have a set up that can easily be scaled back and forth according to what marketing objectives we have at specific times. We have seen solid results and can hereby highly recommend working Peter on online strategy and performance solutions for other startups and other companies with specific requirements.”
– Valerio Sandri, Minbildinbil
“Digital Excellence is a great partner. They always take the extra time to explain how things are working and what we can do ourselves to improve our webpage. They have optimized our online sale and given us the tools to be even more present online. We trust in Digital Excellence to always deliver the best result and give them our highest recommendations!”
— Charlotte Sundsvald Christensen, Rejsecenter Norge
“Digital Excellence knows how to scale revenue while optimising ROI. And that growth is getting better and better the more we work with Peter and his team. Always at the cutting edge of digital marketing, making sure we take advantage of the highest revenue generating strategies, we owe a significant part of our internationalisation and growth velocity to Peter’s Digital Excellence.”
— Lasse. Nielsen RackBuddy