Ready to Crush Your 2019 Holiday Sales Goals?

Supercharge Your Q4

Google Shopping Campaigns

Gear Up for Holiday Sales Success This 2019

As Christmas promotions get into full swing, let Digital Excellence help make this your most lucrative quarter yet!

Whatever product category your e-commerce site offers, from apparel and gift cards to computers and electronics, we will build a Google Shopping campaign programmed to sell out your inventory.

Need help with ROI bid management or custom API solutions? During the holiday season and all throughout the year, we create marketing automation strategies for top brands, to ensure maximum profitability. Get in touch with us today about your Google Shopping needs.

What We Offer

ISO Campaign

Why wait until Black Friday? As early as October, with the right Google Shopping strategy, you can expect at least a 10% to 20% rise in traffic!

Product & Query Sculpting

Seasonal patterns vary with every vertical. What’s in store for your business this holiday? We craft the search structure to guarantee conversions, amidst the increased level of competition.

Segmentation Strategies

Are your product feeds set up for the year’s busiest quarter? We optimise every product attribute and layer it into your own build, to make your every ad cent count.

Top 10 Google Shopping Mistakes during the Holiday Season – and How to Avoid Them

Plug any leaks before they happen, so you can outperform other advertisers and make the most out of the year-end rush.

Subscribe now and receive the full guide. (You can opt out anytime.)

Our Winning Google Shopping Campaign Strategy

  1. Product Feed Optimisation
    With more and more advertisers jostling for consumer attention during this time of year, Google Shopping just became your most important marketing channel. And success starts with a well-oiled product feed! We optimise your feed to get your goods in front of your ideal customers.
  2. ROAS-Specific Targeting
    Using a holistic strategy, we structure campaigns around your individual needs, planned ad spend, and target margins. We will tweak your ROAS goals – whether it’s Black Friday, Cyber Monday, or the last-minute shopping rush right before Christmas – based on the profitability of your products.
  3. Optimal Bidding Strategy
    As you start to observe a massive traffic spike, so can you expect an increase in advertising costs. Prepare to outbid your competitors, so you don’t miss out! Take full advantage of the rise in demand by pumping up your bids around specific shopping days, so you can maximise your conversion rate.
  4. Laser-Focused Audience Selection
    Keep your bidding strategy smart, even as CPC competition heats up with the lead-in to Christmas week. We will layer your costly keywords with audience targeting, to protect your gains on Google Shopping – without breaking the bank!
  5. Device-Specific Campaigns
    Show up on top of mobile search results and watch shopper engagement increase by as much as 300%! We will customise your campaigns around the most searched terms and tailor your messaging by device type, location, and day and time of the week, to serve only ads that will convert.

Meet Our Satisfied Clients

“Digital Excellence is a strong partner who manages to simplify what we consider to be gibberish. Our sales and business are growing steadily every week thanks to Digital Excellence. They have my warmest recommendations.”

– Eric Thürmer, Danish Tools

“As part of our marketing objectives, it is critically important that we continuously work on improving the effectiveness of our online campaigns. Digital Excellence understands our needs and provides us with stellar professional display creatives that give us branding consistency and incremental performance uplifts.”

– Thomas Røhr Kristiansen,

I have had the pleasure of working with Peter and Digital Excellence for two years now. They have helped in organising and developing our AdWords campaigns in the US and Sweden. We have seen a rise of 170% in CTR during this period. With our offline conversion tracking setup, we can now connect our online marketing costs with the revenue our sales team is driving and have full transparency of our return on ad-spend. Working with Peter is always inspiring. He is a great soundboard and he sees opportunities instead of barrriers. I can highly recommend Peter and Digital Excellence.

Lea Kerff Tjellesen, Pronestor

I would like to extend my warmest recommendations to Peter and Digital Excellence. I have worked closely with Peter and his team to better reap the benefits of our online strategy. + We now have a set up that can easily be scaled back and forth according to what marketing objectives we have at specific times. We have seen solid results and can hereby highly recommend working Peter on online strategy and performance solutions for other startups and other companies with specific requirements.

Valerio Sandri, Minbildinbil

“Digital Excellence is a great partner. They always take the extra time to explain how things are working and what we can do ourselves to improve our webpage. They have optimized our online sale and given us the tools to be even more present online. We trust in Digital Excellence to always deliver the best result and give them our highest recommendations!”

— Charlotte Sundsvald Christensen, Rejsecenter Norge


If you’re new to Google Shopping or can benefit from expert help to optimise your holiday marketing campaigns, contact Peter Crone at +65 9613 1505 (Singapore), +61 8 7200 4771 (Australia), +45 3179 5383 (International/Denmark) or email us at You may also leave us a message below. We’re always happy to help.

Happy Holidays from the entire Digital Excellence Team!

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