Turn More Clicks into Conversions

Drive the right traffic with the right types of ads

Optimise Your eCommerce Site for Conversion

Whenever you plan your advertising, you want to get more bang for your buck. Well, of course you do; even the biggest companies will do what they can to squeeze every last drop out of every dollar. But with more and more ad options – both physical and online – right at your fingertips, the best choice to get your brand out there may not always be obvious.

How to choose what will work best for your needs while still giving you value for money? Look at your conversion rates.

This metric is one of the most effective and reliable ways to compare and contrast the channels that are available to you, and tells you what’s working and where your ad investment is not quite paying off. 

What We Offer

Funnel Analysis

How does your website visitor get from Point A to Point B? Get them to their target destination faster.

Paid Traffic Testing

Want instant traffic? Pay-per-click ads will help. Decide where to put your money, based on your objectives.

Competitor Benchmarking

Which approaches to advertising are working for your closest competition? How about blind spots.







In CRO, Slow and Steady Wins the Race

  1. Wholistic, 360-Degree Review
    We know that your conversion funnel is just one piece of the puzzle. That’s why we analyse your business problem within the context of your digital marketing needs as a whole. No spots too small to be missed.
  2. Multipronged Approach to Tracking
    We use several tools to better understand your conversions, from monitoring your analytics to user testing with heat mapping and click mapping. That way, we get a fuller, more accurate picture of behavioural patterns, if any.
  3. Continuous Testing
    Every single decision and action we make is evidence-based and rooted in actual data – your own data. We test, analyse, test again, and only then talk about how to apply the changes to fix your funnel.
  4. Incremental Improvements
    What needs fixing in your funnel doesn’t always have to be a grand production. We start with the low-hanging fruit with a conservative initial target and grow our goals from there. A little improvement here and there will go a long way.
  5. Mobile Optimisation
    We always say, design for mobile first. That goes for optimising your conversions, too. Make headway among mobile users, who likely comprise most of your traffic anyhow, and soon you’ll see some impressive results.

Meet Our Satisfied Clients

“Digital Excellence is a strong partner who manages to simplify what we consider to be gibberish. Our sales and business are growing steadily every week thanks to Digital Excellence. They have my warmest recommendations.”

– Eric Thürmer, Danish Tools

“As part of our marketing objectives, it is critically important that we continuously work on improving the effectiveness of our online campaigns. Digital Excellence understands our needs and provides us with stellar professional display creatives that give us branding consistency and incremental performance uplifts.”

– Thomas Røhr Kristiansen, Dating.dk

“I have had the pleasure of working with Peter and Digital Excellence for two years now. They have helped in organising and developing our AdWords campaigns in the US and Sweden. We have seen a rise of 170% in CTR during this period. With our offline conversion tracking setup, we can now connect our online marketing costs with the revenue our sales team is driving and have full transparency of our return on ad-spend. Working with Peter is always inspiring. He is a great soundboard and he sees opportunities instead of barrriers. I can highly recommend Peter and Digital Excellence.”

– Lea Kerff Tjellesen, Pronestor

“I would like to extend my warmest recommendations to Peter and Digital Excellence. I have worked closely with Peter and his team to better reap the benefits of our online strategy. + We now have a set up that can easily be scaled back and forth according to what marketing objectives we have at specific times. We have seen solid results and can hereby highly recommend working Peter on online strategy and performance solutions for other startups and other companies with specific requirements.”

– Valerio Sandri, Minbildinbil

“Digital Excellence is a great partner. They always take the extra time to explain how things are working and what we can do ourselves to improve our webpage. They have optimized our online sale and given us the tools to be even more present online. We trust in Digital Excellence to always deliver the best result and give them our highest recommendations!”

— Charlotte Sundsvald Christensen, Rejsecenter Norge

“Digital Excellence knows how to scale revenue while optimising ROI. And that growth is getting better and better the more we work with Peter and his team. Always at the cutting edge of digital marketing, making sure we take advantage of the highest revenue generating strategies, we owe a significant part of our internationalisation and growth velocity to Peter’s Digital Excellence.”

— Lasse. Nielsen RackBuddy

Want to work with us? Let’s talk.

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