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Performance Max Campaigns – Everything you need to know

November was an exciting month for both advertisers and sellers. That is because we now have a new campaign type called Performance Max. As the name suggests, Google has made an effort to develop a campaign type that would help advertisers get the most out of each ad...

Meta – Everything you need to know

A long awaited event Facebook Connect 2021 not only announced changes in the company’s name to Meta, but introduced features that resembled science fiction rather than something that can realistically be accomplished today. Still, looking at the pace of technology...

Responsive Search Ads – Everything You Need To Know

Responsive Search Ads are replacing Expanded Text Ads in 2022, Google recently announced. This shouldn’t catch you by surprise. After all, that’s what Google does occasionally. That being said, now is the right time to evaluate your results and analyze your RSA to...
Catch These 10 Biggest E-commerce Errors Before They Happen

Catch These 10 Biggest E-commerce Errors Before They Happen

It’s been the biggest shopping season - ever! Are you ending December confident that you’ve hit every business goal you set out to achieve, or even better, that you’ve beat last year’s sales figures? Well done! And what better way to finish 2019 than to reflect on...

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Last-Minute Tips to Drive Omnichannel Holiday Traffic

Last-Minute Tips to Drive Omnichannel Holiday Traffic

While e-commerce appears to have taken over a significant portion of the bricks-and-mortar market, most consumers are still happy to straddle offline and online channels to satisfy their buying needs. Moreover, Google reports that, this year, 76 percent of holiday...

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Is Your E-commerce Site Ready for the Holidays?

Is Your E-commerce Site Ready for the Holidays?

The holidays are almost upon us and before we know it, consumers will be diving right into full-on shopping mode. When that happens, expect to find retailers everywhere battling for a share of Christmas revenues.  Is your e-commerce site ready?  But it’s only November...

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Mobile CRO: How to Future-Proof Your Conversion Funnel

Mobile CRO: How to Future-Proof Your Conversion Funnel

Is your conversion funnel truly leak-free? Right now, there are about 5.11 billion mobile phone owners worldwide. If you provide anything less than a seamless experience between desktop and mobile, you are losing out on massive potential sales. In this article, we...

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4 Ways You Can Make Your Conversion Funnel Leak-Proof

4 Ways You Can Make Your Conversion Funnel Leak-Proof

No business can ever convert all of its leads all of the time. Take e-commerce, for example. With new technologies and platforms emerging every day, the environment has become so dynamic that there is bound to be a cheaper product somewhere, a bigger competitor, or a...

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Is Your Website Content Optimised for Conversion? Test It Out

Is Your Website Content Optimised for Conversion? Test It Out

Every e-commerce business spends thousands of dollars and hours to generate leads. But the fact is that not every lead will convert. Conversion rate optimisation helps reduce these drop-offs while at the same time increasing your revenues. It’s about testing which...

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