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Performance Max Campaigns – Everything you need to know

November was an exciting month for both advertisers and sellers. That is because we now have a new campaign type called Performance Max. As the name suggests, Google has made an effort to develop a campaign type that would help advertisers get the most out of each ad...

Meta – Everything you need to know

A long awaited event Facebook Connect 2021 not only announced changes in the company’s name to Meta, but introduced features that resembled science fiction rather than something that can realistically be accomplished today. Still, looking at the pace of technology...

Responsive Search Ads – Everything You Need To Know

Responsive Search Ads are replacing Expanded Text Ads in 2022, Google recently announced. This shouldn’t catch you by surprise. After all, that’s what Google does occasionally. That being said, now is the right time to evaluate your results and analyze your RSA to...
SEM Trends You Need to Know in 2021

SEM Trends You Need to Know in 2021

  2021 will be a new year and hopefully better year for all businesses, not just e-commerce companies! Search Engine Marketing (SEM) will continue still be on the top shelf for sales related campaign efforts, but there are several technological and behavioural...

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Secrets to Making it Big on Amazon

Secrets to Making it Big on Amazon

Amazon has come a long way from its humble beginnings as an online bookstore back in 1994. In the first three fiscal quarters of 2020, the e-commerce giant generated over US$260 billion in revenue(CNBC.com). Their projections of the final quarter of 2020 is as high as...

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Amazon Marketing: Winning the Online Marketplace

Amazon Marketing: Winning the Online Marketplace

The key to success on any online marketplace lies in two things: first, how well you are able to maximise your listings’ visibility on the marketplace, and second, how likely your prospects are to convert once they have discovered your products. But here’s the thing:...

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Managing a Remote Digital Marketing Team in COVID 19

Managing a Remote Digital Marketing Team in COVID 19

The extensive social distancing measures imposed across the world have forced most businesses to shift into a teleworking environment, which they were in no way prepared for. This dynamic nature of the situation has created much uncertainty for the employees as they...

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Now Live Streaming: Your E-Commerce Campaign

Now Live Streaming: Your E-Commerce Campaign

Most e-commerce businesses have embraced the power of video advertising in engaging audiences and building brand trust. And a new trend in video advertising that has been getting much attention lately is live streaming e-commerce.  Live streaming e-commerce is...

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How to Manage Your PPC Campaigns amidst the COVID-19 Crisis

How to Manage Your PPC Campaigns amidst the COVID-19 Crisis

Most e-commerce businesses are seeing spikes in traffic but can’t capitalise on the windfall, due to severe shortage of capital. Even Google and Facebook are expected to lose over $44 billion in ad revenues this year due to the global shutdown.  Are you spending a...

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COVID-19 and Search Engine Optimization

COVID-19 and Search Engine Optimization

The COVID-19 crisis has driven the online community towards e-commerce, creating more organic traffic than many companies can handle right now. On the other hand, this trend also creates an opportunity for marketers to attract new leads, with the right SEO techniques....

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